Niantic tries its hand at sports with NBA All-World
TechCrunch
JANUARY 24, 2023
Whether because of pandemic fatigue or frustration over the limitations of today’s AR tech, the Google-spawned startup has struggled mightily to replicate the success of GO, which became one of the fastest-growing games in history shortly after it launched in July 2016. Why’d the studio choose this sport for its next AR venture?
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