TechCrunch
JANUARY 6, 2021
Sports have been among some of the most popular and lucrative media plays in the world, luring broadcasters, advertisers and consumers to fork out huge sums to secure the chance to watch (and sponsor) their favorite teams and athletes. Even with the slowdown in a lot of sporting activity this year due to COVID — in the U.K.
TechCrunch
OCTOBER 26, 2021
The London-based company brings ads to games, e-sports, virtual reality, and augmented reality. In-game advertising at scale, where advertisers can bid programmatically through traditional ad-buying platforms, rather than relying on an ad agency model, remains an enormous area, largely under-exploited.
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Strategy Driven
SEPTEMBER 15, 2023
Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. From the classic billboards that line highways to posters on bus shelters, OOH advertising has proven to be a powerful tool in reaching consumers.
Trigent
OCTOBER 28, 2021
AI plays an important role in enhancing the user experience across all the six segments of the Media and Entertainment (M&E) industry: Films & TV, social media, journalism, gaming, music, and sports. Gaming and customer-specific advertising. Improved entertainment quotient in sports broadcasting.
TechCrunch
OCTOBER 21, 2022
While traditional newspapers and magazines’ path to monetization was relatively straightforward, insofar as they charged money for a physical product (usually filled with paid advertising), the online sphere has had to flirt with a multitude of models, from advertising and events, to — increasingly, it seems — paywalls.
Trigent
FEBRUARY 19, 2021
Ad-supported models will work well provided platforms collate sufficient data for targeted advertising. The UK Streaming Wars report shows that viewers are now increasingly open to ad-supported video options, so the onus is on the digital advertising industry to help marketers meet consumer needs with an enjoyable experience.”
Openxcell
MARCH 28, 2023
It may have started out as a way to bring virtual objects into the real world, but it has evolved into a valuable tool for a variety of industries over the past few years. There seems to be an increase in this Augmented Reality trend since this technology can enhance customer satisfaction in the virtual world.
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