article thumbnail

How to evolve your DTC startup’s data strategy and identify critical metrics

TechCrunch

Direct-to-consumer companies generate a wealth of raw transactional data that needs to be refined into metrics and dimensions that founders and operators can interpret on a dashboard. Start by identifying your critical metrics. Both are valid concerns!

Metrics 245
article thumbnail

5 tips for excelling at self-service analytics

CIO

One potential solution to this challenge is to deploy self-service analytics, a type of business intelligence (BI) that enables business users to perform queries and generate reports on their own with little or no help from IT or data specialists. But there are right and wrong ways to deploy and use self-service analytics.

Analytics 340
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Analytics: Strategies to Demonstrate Value and Achieve Transformation

CIO

Recently, chief information officers, chief data officers, and other leaders got together to discuss how data analytics programs can help organizations achieve transformation, as well as how to measure that value contribution. This is when data analytics programs deliver their greatest value. Arguing with data?

Analytics 251
article thumbnail

Track the right metrics to improve your developers’ work experience

TechCrunch

Alex Circei Contributor Share on Twitter Alex Circei is the CEO and co-founder of Waydev , a development analytics tool that measures engineering teams' performance. They should embrace new, holistic metrics and learn how to respond to them.

Metrics 232
article thumbnail

Turning Metrics into Dollars: How to Turn Your Analytics Data into a Real Financial Model for your Startup

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Early stage startups in particular may not need a four year business plan, but they need to start building out a model which will show how they can someday be profitable. You'll learn: How to turn basic dashboard metrics into a financial model. Learn how margin of error impacts financial projections.

article thumbnail

6 key metrics that can help SaaS startups outlast this downturn

TechCrunch

Sudheesh Nair is CEO of ThoughtSpot , a business intelligence company that has built an intuitive Google-like interface for data analytics. When thinking about metrics for SaaS companies, it’s helpful to look at how current customers are using your product so you can identify areas of concern and take action. Sudheesh Nair.

Metrics 208
article thumbnail

How to turn user data into your next pitch deck

TechCrunch

David Smith is VP of data and analytics at TheVentureCity , a global early-stage venture fund investing in product-centric startups across the U.S., But investors are looking past superficial metrics for indicators that your product is poised to grow years into the future. At all stages: Focus on active usage, not vanity metrics.

How To 217
article thumbnail

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you.

article thumbnail

The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

Unfortunately, most B2B companies go through the innovation journey using abstract terms and intangible metrics, such as “trying to reach product market fit.” To increase your chances of success, you need to drive your team through a series of clear, actionable milestones that demonstrate you are going in the right direction.