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5 tips for excelling at self-service analytics

CIO

One potential solution to this challenge is to deploy self-service analytics, a type of business intelligence (BI) that enables business users to perform queries and generate reports on their own with little or no help from IT or data specialists. But there are right and wrong ways to deploy and use self-service analytics.

Analytics 336
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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The requirement to potentially depart from using Google Analytics is a major disrupter to how teams have been operating for years.

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Analytics is changing. How are you keeping pace?

CIO

Analytics have evolved dramatically over the past several years as organizations strive to unleash the power of data to benefit the business. Embrace the democratization of data with low-code/no-code technologies that offer the insight and power of analytics to anyone in the organization.

Analytics 239
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Lay the groundwork now for advanced analytics and AI

CIO

When global technology company Lenovo started utilizing data analytics, they helped identify a new market niche for its gaming laptops, and powered remote diagnostics so their customers got the most from their servers and other devices. We wanted the team to try every idea even if 60% of them failed.”

Analytics 227
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Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

Whether you manage a feature, a product, or a whole suite of products, you likely have some goals that you're trying to meet. It's your strategy that allows you to make decisions that help you meet your goals in the first place. Join this webinar to learn how to: Articulate a strategy to help meet your product goals.

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Mercu meets deskless workers where they are

TechCrunch

Keeping workers means staying in constant touch with them and that means meeting them where they are, which is why Mercu works with popular messaging apps instead of requiring workers to download yet another one. This is especially important in emerging markets where there are hardware and data bandwidth restrictions on smartphones.

Meeting 224
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The Reason Many AI and Analytics Projects Fail—and How to Make Sure Yours Doesn’t

CIO

Many companies have been experimenting with advanced analytics and artificial intelligence (AI) to fill this need. Yet many are struggling to move into production because they don’t have the right foundational technologies to support AI and advanced analytics workloads. Some are relying on outmoded legacy hardware systems.

Analytics 323
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How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

King uses almost a competitive launch strategy for new games, as each game has a series of KPIs that it needs to meet. King’s product managers rely heavily on analyzing product features using analytics data and visualization to improve outcomes. Come learn to crush analytics with King.