article thumbnail

Niantic tries its hand at sports with NBA All-World

TechCrunch

Being that I’m not much of a sports person — my preferred type of game involves controllers and screens — I hadn’t given All-World much thought until Darrell Etherington, TechCrunch’s managing editor, assigned me to write a first impressions piece. Why’d the studio choose this sport for its next AR venture?

Sport 220
article thumbnail

Novoloop says it’s worked out how to upcycle plastic waste, raises $11M Series A

TechCrunch

Novoloop is also partnering with Bemis Associates, which makes apparel bonding solutions such as seam tapes, which can be found in high-performance outerwear. The first product will be Oistre , a thermoplastic polyurethane (TPU) for use in footwear, apparel, sporting goods, automotive and electronics.

Chemicals 222
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? “This is a nascent industry and so there is a lot of both market and user education involved in introducing people to this technology and ensuring brands can capitalize on its potential,” Dogadkina said.

VR 222
article thumbnail

Mov gives you a chance to win your favorite athlete’s game day attire — sweat, tears and all

TechCrunch

The upstart, based in Los Angeles, connects fans to the game-worn apparel of their favorite athletes through a sweepstakes-style model. And in the market of sports memorabilia, authenticity (even if it includes sweat, blood and tears) is everything. “We Alston grew up surrounded by philanthropy and sports.

Games 265
article thumbnail

Plastic upcycling startup Novoloop raises $10M Series A extension to accelerate commercialization

TechCrunch

Wang said they learned that less than 9% of all plastic is actually recycled — and many things put into the recycling bin don’t get recycled because there is a lack of market demand for contaminated, low-grade plastic waste. Image Credits: Novoloop.

Chemicals 249
article thumbnail

Ellen DeGeneres, Portia de Rossi, Shaun White, Shawn Mendes get behind Shelf Engine

TechCrunch

We’ve had phenomenal growth last year, some of it from our mid-market customers, but mostly from customers like Target and Kroger,” Kalb said. Meanwhile, Amanda Groves, partner at PLUS Capital, said her firm works with about 65 individuals who are in film, television, sports and culture, including the four new investors in Shelf Engine.

article thumbnail

Mobile Gamers: Fun-Seeking but Fickle

CTOvision

Smartphone owners like them because the applications download quickly, cost nothing, and are fun to play; marketers like them because they provide a huge, new space for promoting companies and services. Want to advertise athletic apparel? Look to sports games. Want to sell cars? Look to games favored by young adults.

Mobile 93