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Mastering B2B as a Distributor: A Business Growth Odyssey

Perficient

In the dynamic world of business-to-business (B2B) distribution, mastering the art of distribution can be both rewarding and challenging. Turning B2B challenges into opportunities often requires a proactive, adaptable, and innovative approach. Collaborate with complementary businesses for co-marketing opportunities.

B2B 52
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Meet Us at B2B Online 2023 to Discuss Journey Science and Adding D2C Sales

Perficient

We’re looking forward to bringing our experience in journey science as well as adding a direct-to-consumer (D2C) approach to B2B Online in Chicago on May 1-3. D2C Targeting customers directly can provide many benefits to a B2B business, such as building stronger customer relationships and expanding into new or underserved markets.

B2B 64
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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B2B Medical Device Marketing Is Getting a B2C Makeover

Perficient

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the same B2C tactics to drive awareness, conversions, and long-term loyalty.

B2C 52
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How to Generate B2B Leads: 5 Proven Strategies That Work in 2023

Strategy Driven

In the ever-evolving landscape of B2B marketing, knowing how to generate B2B leads is crucial to staying competitive. In this day and age, digital marketing and digital distribution are the way to go. Online marketing and B2B lead generation are the same thing.

B2B 36
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

A B2B startup? With knowledge gleaned from experience at a B2B startup — coupled with the uncertain state of the current economy — we have developed an acute understanding of just how crucial it is to constantly monitor advertising results as a barometer for growth. Imagine you have a $75,000 budget going into summer 2022.

Budget 228
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6 Types of B2B Marketing Videos Your Business Needs in 2021

Strategy Driven

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. Your B2B marketing strategy must include customer testimonial videos.

B2B 57