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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

With the pandemic forcing people online, social media use exploded, for obvious reasons. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. It can also handle social listening and analytics.

B2B 257
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Unleash Retail Magic: How Perficient Can Supercharge Your B2C Revenue with Salesforce Commerce Cloud

Perficient

Here’s why it’s the ultimate choice for B2C businesses seeking growth and success: Omnichannel Excellence: Seamlessly unify your customer journey across all touchpoints, whether it’s through mobile apps, websites, social media, or brick-and-mortar stores. Ready to unlock the true potential of your B2C commerce?

B2C 59
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Business Canvas, a Korea-based document management SaaS company, closes $2.5M seed round

TechCrunch

When we tested our closed beta, our metrics showed top traction among students as well as journalists, writers and lawyers, who require heavy research and document work on a frequent basis. These are primarily B2C users,” Kim told TechCrunch. “As The global market size for social software and collaboration SaaS is estimated at $4.5

Company 235
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Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

The biggest evidence of it is the latest metrics. The leading companies in this ongoing shift are B2C, which offer different services. On average, B2C service companies spend around 10.2% The second runner-up leading the shift is none other than the B2C product companies. on traditional marketing.

Trends 41
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On Becoming a VP of Engineering, Part 1: The Path to VP

Honeycomb

I understand why: the stakes for public comment become higher as you move up the ladder, every social media post has the potential to be interpreted as a subtweet or request, and your highest-priority work is often deeply entangled with confidential company and personnel matters. It’s good to see both sides at some point.

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Demystifying Einstein Bots in Salesforce : The Future of Customer Engagement

Perficient

Multichannel Support: Einstein Bots can be deployed across various communication channels, including websites, messaging apps, and social media, providing consistent support wherever customers are. Continuously monitor bot interactions, examine metrics, and make data-driven changes to improve performance.

B2C 52
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How to create your user persona

UruIT

You can also look at online metrics like social media follower data. A B2C marketer of a startup agency. Collect as much data about your current and prospective customers as you can. This might mean collecting information via quizzes or surveys. However to choose to collect your user data, just ensure it’s vetted and accurate.

How To 52