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Cedar Fair’s digital strategy based on ‘frictionless fun’

CIO

The company got its start in 1870 as a bathing beach, boat dock, and dance hall on the shores of Lake Erie and has since established itself as an industry leader with 15 amusement and water parks, as well as six hotels and other park-related resort properties throughout the lower 48 states and in Canada. Can you talk a bit about that effort?

Strategy 223
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Metasearch in Hospitality: an Overview of Hotel Search Engines

Altexsoft

In April 2020, the hotel occupancy in the US dropped to its lowest level ever — the bewildering 24.5 The annual average was roughly 44 percent, which means that more than half of hotel rooms were empty during the whole year. The hospitality industry was among those that suffered the most because of the COVID-19 pandemic.

Hotels 119
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Guide to Digitizing Hotel Upselling and Cross-Selling: Strategies and Tools

Altexsoft

Upselling and cross-selling provide hotel owners and managers with the ability to drive greater profit from the same guest by timely offering valuable services. This post aims at explaining the key hotel upselling and cross-selling strategies, ways to digitize them effectively, and examples of existing software serving that purpose.

Hotels 59
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Direct Booking Success: How Hilton, Marriott, La Quinta, and More Hotels Boost Direct Sales

Altexsoft

Hotels have been experiencing a surge of direct bookings during the pandemic. Yes, while the overall number of bookings dropped due to COVID-19, hotels’ brand.com websites became the third most popular booking channel , in some cases even surpassing Expedia traffic. Direct booking strategies for hotels. Why is that?

Hotels 98
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Hotel Booking Engine: How to Boost Direct Bookings

Altexsoft

In 2021, the biggest challenge hotels face is successfully recovering from the COVID-19 impact. Even before the pandemic, when travel was booming, hotels — especially of middle and small sizes — experienced difficulties of another sort. What is a hotel booking engine and how it makes you competitive.

Hotels 69
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Average Daily Rate: The Role of ADR in Hospitality Revenue Management and Strategies to Improve This KPI

Altexsoft

The Average Daily Rate (ADR) — one of the leading hotel KPIs for gauging performance and profit — has gained considerable importance, and for a reason. We also investigate predicting ADR through machine learning and strategies to enhance this KPI. Example 1: Small boutique hotel. What is ADR?

KPI 52
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Top 11 change management certifications to boost your IT career

CIO

Change management is relevant to nearly every industry, but it’s particularly important for businesses looking to improve processes, increase efficiency, and reduce errors and risk in IT, project management, and software and product development. Looking to become an agent of change at your company? Top 11 change management certifications.