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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. A new year is quickly approaching, which brings new resolutions — and new budgets. Help TechCrunch find the best growth marketers for startups. Jonathan Martinez of JM Strategy advised running parallel campaigns on TikTok, Facebook and Google.

Budget 240
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4 video content tips for your startup’s growth marketing

TechCrunch

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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3 strategies for elevating brand authority in 2021

TechCrunch

Amanda Milligan is the marketing director at Fractl , a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. 6 reasons why reporters aren’t interested in your content marketing. Marketers seem to know this.

Strategy 271
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

Marketing 234
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Remote working means this startup can use brains in emerging markets to disrupt management consultants

TechCrunch

How it works is by engaging remote talent from emerging markets which can now (because of the acceptance of remote working, post-pandemic) participate in much higher value roles in finance, strategy, and public policy. We are addressing the gap in the market between traditional consulting firms and freelance portals.”

Marketing 196
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5 questions startups should consider before making their first marketing hire

TechCrunch

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

Marketing 273
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Givz raises $3M in seed funding to make donations a marketing tool for businesses

TechCrunch

In March 2020, right before the COVID-19 pandemic hit, the company pivoted from B2C to B2B and used the technology rails it had built to create the e-commerce marketing platform that Givz is today. We are creating a new marketing category and generating the largest sustainable charitable giving platform in the process,” he told TechCrunch. .

Marketing 246