TechCrunch

JUNE 25, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. What do all companies, regardless of industry, say they want? In 2021, you’d be hard-pressed to find a company without a formal referral program.

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Marketing Company Technical Review Study 231

CIO

FEBRUARY 27, 2024

The savings are just too big to ignore for a ton of companies,” says David Heinemeier Hansson, the Danish developer of Ruby on Rails and co-owner and CTO of 37signals, which completed a six-month total exit from the cloud last June. Enough people are realizing that the cloud marketing spiel doesn’t necessarily match their reality.”

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TechCrunch

MAY 13, 2021

RIBS: The messaging framework for every company and product. Should your SaaS startup embrace a bottom-up GTM strategy? Because the best go-to-market (GTM) strategies for startups are like hamburgers: The bottom bun: Bottom-up GTM. More posts by this contributor. David Cahn. Contributor. More posts by this contributor.

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Marketing Strategy Software Review Technical Review 303

CIO

JANUARY 24, 2024

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Here are some data strategy mistakes IT leaders would be wise to avoid.

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TechCrunch

JANUARY 19, 2021

The founding team members at these companies often come from deeply technical backgrounds, which powers rapid product progress but can create bottlenecks on the go-to-market side. When to hire the marketing team. When to hire the marketing team. Whether the marketing team needs industry experience. Go-to-market.

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Marketing Company Strategy Industry 279

CIO

APRIL 1, 2024

There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services. Here veteran IT leaders and advisers offer eight strategies to speed up IT modernization.

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TechCrunch

SEPTEMBER 17, 2021

Companies typically have to settle on strategies that align with their customers, employees, investors, and regulators. The more they know about how the other side will decide, the clearer their own strategies become. All physical products cannot escape retail, because ignoring retail means a smaller serviceable market.

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Strategy Company Retail Games 226

CIO

OCTOBER 12, 2023

You require a strategy for efficient, productive, and responsible corporate use. The companies that harness GenAI are the companies that we believe are going to disrupt their industries,” said Mindy Cancila, vice president of corporate strategy at Dell Technologies, on a recent CXO Spice webcast.

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Generative AI Strategy Off-The-Shelf Survey 316

CIO

FEBRUARY 15, 2024

“When I joined Graded IT to drive digital transformation, management was convinced of the centrality of change,” says Gennaro Ardolino, head of digital innovation and CISO of the Neapolitan energy saving company. The strong will of the CEO ensured innovation activities didn’t encounter any obstacles.” Software is invisible.

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TechCrunch

FEBRUARY 15, 2021

Jessica is on the growth marketing team at Zageno, a multivendor, online marketplace for life science products, and is head of content at Elpha, a Y Combinator-backed community of 40,000+ women in tech. 4 strategies for deep tech founders who are fundraising. How and when to build marketing teams at deep tech companies.

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Marketing Recruiting Strategy Industry 284

CIO

SEPTEMBER 26, 2023

Earlier this month, the company said it expects cloud revenue to grow 29% to 31% in the second quarter of 2024, driven by high demand for AI and generative A I workloads from enterprises. Telmex is providing the data center space to host the Oracle Cloud Monterrey Region and will provide its sales force for a joint go-to-market strategy.

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Cloud Strategy Generative AI Data Center 361

CIO

FEBRUARY 20, 2024

Moreover, most enterprise cloud strategies involve a variety of cloud vendors, including point-solution SaaS vendors operating in the cloud. The US Commerce Department in January, for example, proposed a rule banning Chinese companies from training their LLM models in US cloud environments. Would that violate the Commerce rule?

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Enterprise Strategy Cloud Technical Review 325

CIO

NOVEMBER 22, 2022

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices. Here’s a quick rundown of seven major trends that will likely reshape your organization’s current data strategy in the days and months ahead.

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Trends Strategy Enterprise Artificial Inteligence 363

CIO

OCTOBER 25, 2023

In the early 2000s, companies like Amazon, eBay, and Salesforce drove a trend toward standardizing interfaces among web applications. The first is that all interfaces among software developed by any team should be through APIs; the second is that teams should write internal APIs as if they were to be consumed by people outside the company.

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Strategy Microservices Policies SOA 345

TechCrunch

DECEMBER 3, 2021

Enterprise reporter Ron Miller looked back at Taylor’s career to better understand how a one-time Google product manager ended up co-leading one of the world’s most valuable companies. How to execute an amplified marketing strategy. How to execute an amplified marketing strategy.

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Fintech Marketing Strategy Windows 193

TechCrunch

DECEMBER 10, 2021

I mean, we have the best food and weather, but we certainly haven’t cornered the market on good ideas. 3 disruptive trends that will shape marketing in 2022. Since the pandemic began, the rules of the game for growth marketing have changed considerably. 3 disruptive trends that will shape marketing in 2022.

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Research Marketing Strategy Windows 197

CIO

JANUARY 22, 2024

While the CEO lost his job, the parent company, Arena Group, lost 20% of its market value. Training on synthetic data As companies seek a competitive advantage through deploying AI systems, the rewards may go to those with access to sufficient and relevant proprietary data to train their models.

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Artificial Inteligence Strategy Data Artificial Intelligence 329

Harvard Business Review

JUNE 5, 2023

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

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Marketing Strategy B2B Study 103

TechCrunch

NOVEMBER 19, 2020

Juni , a Swedish pre-launch startup that’s building a banking app and platform for e-commerce and online marketing entrepreneurs, has raised just over €2.1 Various angel investors have also backed Juni, including NA-KD founder and CEO Jarno Vanahatapio and iZettle’s former chief strategy and communications officer Johan Bendz.

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Banking Marketing Company Fintech 298

CIO

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

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Trends Cloud Marketing Artificial Inteligence 362

CIO

OCTOBER 18, 2023

Dutch insurance and asset management company Nationale-Nederlanden, part of the NN Group, has a presence in 19 countries and serves several million retail and corporate customers. For instance, the company completed its conversion to a 100% Agile company in 2019, an achievement that reinforced its commitment to clients.

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Company Artificial Inteligence Insurance Technical Review 317

CIO

JULY 6, 2023

While Microsoft, AWS, Google Cloud, and IBM have already released their generative AI offerings, rival Oracle has so far been largely quiet about its own strategy. Instead of launching a competing offering in a rush, the company is quietly preparing a three-tier approach. Artificial Intelligence, Enterprise Applications, IT Strategy

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Generative AI Artificial Inteligence Strategy Google Cloud 278

CIO

OCTOBER 25, 2023

As threats evolve and share resources in the ransomware market, companies must stay ahead by adapting and enhancing their security measures. Discover firsthand the invaluable knowledge, strategies and real-world stories cybersecurity experts share. Threat Vector provides insights that are both enlightening and cautionary.

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Strategy Authentication Social Training 313

N2Growth Blog

APRIL 25, 2024

Today’s COO wears many hats and is instrumental in executing corporate strategy, fostering innovation, driving technological integration, and steering the company toward its goals with insightful leadership. Thus, empathy and inclusive leadership have emerged as indispensable traits in the modern COO’s repertoire.

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Artificial Inteligence Strategy Recruiting Artificial Intelligence 86

TechCrunch

FEBRUARY 24, 2022

Marketing tactics from the “ aughts ” — like email blasts and recycling the same keywords into a Google Adwords campaign — won’t cut it in today’s competitive startup market. Instead, consider applying the art and science of growth marketing. Implementing growth marketing strategies early in your startup journey is a smart move.

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TechCrunch

MAY 16, 2023

Sitting at the heart of this conversation is product-led growth (PLG), a strategy that sees acquisition, monetization and retention of customers through a product lens, rather than through the hiring of expensive marketing, sales and success organizations. PLG is fast becoming a necessity, not a choice.

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Company Software Review Technical Review Banking 281

TechCrunch

FEBRUARY 14, 2023

Imran Ghory Contributor Share on Twitter Imran Ghory is a general partner at Blossom Capital, where he invests in Series A companies in Europe across SaaS, security and infrastructure. Rather, we guide founders to build a strategy that helps them understand when to grow, when to pull back, when to spend and when to save.

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Metrics Strategy Scalability Marketing 246

Crunchbase News

MARCH 12, 2024

By Tracy Young In go-to-market organizations, segmentation underpins strategic decision-making, influencing how markets are approached, internal organization, product development and resource allocation. How it works Unified market understanding aligns the entire company, facilitating progress.

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TechCrunch

AUGUST 24, 2021

.” From a high level, all of the recent deal-making in corporate cards and spend management shows that it’s not enough to just help companies track what employees are expensing these days. As the market matures and feature sets begin to converge, the players are seeking to differentiate themselves from the competition.

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TechCrunch

FEBRUARY 15, 2023

When talking to investors, you’re answering the what (product), why (mission), where (if relevant) and how (strategy and go-to-market). Why wouldn’t it have been possible to have built the company five years ago? Anchoring your company with a good “why now?”

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