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8 data strategy mistakes to avoid

CIO

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Here are some data strategy mistakes IT leaders would be wise to avoid.

Strategy 340
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Microsoft and Cognizant team up to boost enterprise Copilot adoption

CIO

Microsoft is opening another route for extending the reach of its Copilot offerings in the enterprise through an expanded partnership with global professional services company Cognizant. The multinational IT services giant aims to leverage the tools internally to streamline workflows, improve efficiency, and enhance customer experiences.

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5 surefire ways to derail a digital transformation (without knowing it)

CIO

Despite the best of intentions, CIOs and their organizations often struggle to deliver business outcomes from digital transformation strategies. And while KPMG reports that 72% of CEOs have aggressive digital investment strategies, McKinsey details a harsh reality that 70% of transformations fail. Five years ago, I shared that the No.

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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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8 ways IT can help supercharge your sales team

CIO

Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. Is your IT organization doing all it can to help sales team members build and retain customers? It requires a deep commitment to frequent, clear communication and coordination on mutual goals.

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How To Master Market Segmentation

Crunchbase News

By Tracy Young In go-to-market organizations, segmentation underpins strategic decision-making, influencing how markets are approached, internal organization, product development and resource allocation. This lack of coordination drains resources and frustrates teams.

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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.