CIO
JANUARY 24, 2024
Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Here are some data strategy mistakes IT leaders would be wise to avoid.
CIO
APRIL 24, 2024
But the partnership seeks to go beyond Cognizant’s internal use, with Microsoft and Cognizant teaming up to promote generative AI use across Cognizant’s global client base through the advisory and digital transformation services arm of Cognizant’s business.
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CIO
MAY 2, 2023
Despite the best of intentions, CIOs and their organizations often struggle to deliver business outcomes from digital transformation strategies. And while KPMG reports that 72% of CEOs have aggressive digital investment strategies, McKinsey details a harsh reality that 70% of transformations fail. Five years ago, I shared that the No.
TechCrunch
OCTOBER 7, 2021
“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.
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For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
CIO
OCTOBER 31, 2023
Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. Is your IT organization doing all it can to help sales team members build and retain customers? It requires a deep commitment to frequent, clear communication and coordination on mutual goals.
TechCrunch
OCTOBER 27, 2022
With great strategy more important than ever, here are a few tried-and-true steps you can take that will help set you apart when you’re seeking capital and preparing for liftoff. The blockchain gaming market is full of builders who are experienced in crypto but haven’t built traditional games. revenue models. revenue models.
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