CIO
APRIL 16, 2024
Jason Snyder faces the same challenge nearly all CIOs encounter when looking to fill open positions: a tight labor market, where fierce competition for workers has meant months-long vacancies. Some researchers and tech leaders are using the strategy. The strategy moves away, to varying degrees, from using job titles.
Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.
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CIO
JANUARY 24, 2024
Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Overlooking these data resources is a big mistake.
CIO
JANUARY 30, 2024
Twenty-plus years in, CIOs have discovered that, when it comes to IT, everything is going to need a strategy. As CIO, you need a data strategy. You need a cloud strategy. You need a security strategy. Just this past year another strategy must-have arrived to upend nearly every organization.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned.
CIO
FEBRUARY 27, 2024
Enough people are realizing that the cloud marketing spiel doesn’t necessarily match their reality.” Any organization of size, dealing with diverse technology, is doing their company a disservice if a public cloud–only strategy is their ultimate end goal,” says Brian Shields, SVP and CTO of Boston Red Sox and Fenway Sports Management.
Sunflower Lab
APRIL 23, 2024
Organizations must create a thorough RPA strategy that is in line with their overall business goals if they want to acquire a competitive advantage. Our goal today is to offer a methodical way to develop an RPA strategy that achieves optimization rather than just automation. What Is an RPA Strategy and Why Does it Matter?
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” On the surface, this is an accurate statement.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
Speaker: Jeff Davis, Founder, jd2 Consulting Group
Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets.
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