CIO

FEBRUARY 1, 2023

While the onus of change rests in large part on employers to alter their approaches to hiring and inclusivity in the workplace, the following 17 professional organizations are dedicated to advancing the careers of Black IT pros and increasing Black representation in the tech industry through training, networking resources, and more.

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Organization Nonprofit Energy Conference 279

Perficient

APRIL 16, 2024

IDC Market Glance: Payer, 2Q24 Perficient is excited to be included in the IDC Market Glance: Payer, 2Q24 (doc #US51961724, April 2024) report. According to IDC, this report “provides a glance at the current makeup of the payer IT landscape, illustrates the vendor landscape, and depicts the segments and structure of the market.”

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Marketing Healthcare Insurance Report 99

Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator. The first is to define what you need from marketing.

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N2Growth Blog

MARCH 5, 2024

In today’s dynamic and ever-changing business landscape, fostering a culture of innovation within an organization is imperative. It offers them a platform for significant contribution and personal growth, aligning their development with the organization’s success. Please feel free to engage with us for a deeper discussion.

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Organization Culture Fashion Innovation 159

TechCrunch

FEBRUARY 17, 2022

Amanda Milligan is head of marketing at Stacker Studio , a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. 6 reasons why reporters aren’t interested in your content marketing. Organic clicks per month. Referring domains.

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Media Organization How To Metrics 232

Crunchbase News

MARCH 12, 2024

By Tracy Young In go-to-market organizations, segmentation underpins strategic decision-making, influencing how markets are approached, internal organization, product development and resource allocation. How it works Unified market understanding aligns the entire company, facilitating progress.

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Marketing Weak Development Team How To Technical Review 85

CIO

JULY 20, 2023

Perception matters, particularly for internal IT organizations. In other words, you have to think and act like a marketer, shaping IT’s message in a way that resonates. Messaging matters Not many IT people jump out of bed and say to themselves, “I cannot wait to go market technology today.”

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Marketing Education Innovation Architecture 189

TechCrunch

FEBRUARY 2, 2023

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. “Lavender is well-capitalized to continue building in the current market.

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Marketing Engineering Generative AI Coaching 247

TechCrunch

JUNE 25, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business.

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Marketing Company Technical Review Study 231

TechCrunch

MARCH 10, 2023

Three months into 2023, investors continue to use buzz words like “responsible growth,” “business efficiency” and “quality marketing” when explaining how VC-backed companies should do business this year. Given the market right now, investors want to see companies following forecasts more than ever.

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Marketing Technical Review Infrastructure Cloud 213

TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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TechCrunch

MAY 16, 2022

Claravine , a self-described marketing data platform, today announced that it raised $16 million in a Series B round led by Five Elms Capital with participation from Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund, and Silverton Partners. ” Claravine’s data management platform.

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Marketing Data Software Review Technical Review 182

TechCrunch

JANUARY 28, 2022

Through this work, we’ve discovered a lot about how different founders fulfill their journey of customer discovery and product-market fit. We interviewed three founders from our portfolio, all of whom ran discovery experiments to find their product-market fit at different stages of their company’s development.

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TechCrunch

FEBRUARY 10, 2022

This quiet but important change meant that a long-closed marketing avenue for crypto products was now open. But what are best practices for crypto marketers in general? ‘The real opportunity is SEO/organic’ Many marketers have given up on Facebook entirely. Crypto marketing is a very new field.

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Media Social Marketing Blockchain 219

TechCrunch

MARCH 1, 2021

There’s business value in improving an organization’s processes, and we’ve been able to provide better experiences for our customers by enacting ever-evolving product principles and using them to evaluate our products and features. First, what are product principles? Be a great host. Prototype the path. Don’t reinvent the wheel.

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Organization Guidelines Meeting Engineering 259

CIO

JUNE 8, 2023

When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Talk to your team members and listen to what your organization is using/leveraging at home and outside of work—you will learn a lot!

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Marketing VR Blockchain Real Estate 279

TechCrunch

AUGUST 13, 2023

The world’s largest smartwatch market is about to get two new smart rings. BoAt and Noise are entering the smart ring market after putting up a tough fight against Apple, Samsung and Huawei with affordable wearables. year-on-year growth in the overall wearable market, with 32.8 While the smart ring market in the U.S.

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Marketing Hardware Real Estate Software Review 246

TechCrunch

OCTOBER 27, 2021

The answer is a growth strategy that takes both inorganic and organic growth into account, never relying on one more than the other. Essentially, businesses can grow in two ways: Organic and inorganic. Organic growth tends to be slower, whereas inorganic growth often acts as a booster shot, propelling companies forward.

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Organization Company Media Sustainability 215

TechCrunch

SEPTEMBER 28, 2022

The rise in customer acquisition costs (CAC) is creating quite the dent in marketing budgets, placing marketing teams in a position where they have to do more with less. They need a little extra help in the form of predictive marketing, of which some elements can easily be done in-house.

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TechCrunch

JUNE 11, 2021

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

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Marketing KPI Budget Media 273

TechCrunch

MAY 12, 2022

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. 5 growth marketing predictions for 2022. Organic refers to the overall management of non-paid mediums, such as social media and SEO. Share on Twitter. More posts by this contributor.

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TechCrunch

MARCH 7, 2023

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

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Marketing Technical Review Systems Review Digital Marketing 234

TechCrunch

MAY 13, 2021

Dominik Angerer is CEO and co-founder of headless CMS Storyblok , which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms.

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Budget Marketing Sustainability Web Development 224

TechCrunch

JULY 19, 2021

Today, LeagueApps , which aims to be the operating system for youth sports organizations, announced it has raised $15 million in a Series B round of funding. The New York-based company is working to help youth sports organizations, well, be better organized. It’s a lot. Image Credits: LeagueApps.

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Sport Operating System System Organization 246

Invid Group

MARCH 3, 2024

How to Reduce Email Usage in Your Organization BY INVID We all know the dread of opening your laptop to an abundance of emails waiting to be answered. The fatigue of endless marketing emails has led people to unsubscribe, favoring content on social media platforms over inundating email ads.

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Organization How To Social Network 98

TechCrunch

FEBRUARY 10, 2023

If your marketing plan doesn’t include TikTok, YouTube Shorts or Instagram Reels, well, can you really call it a marketing plan? To find more growth marketing tactics and strategies you can implement on your own, check out his recent five-article series: Setting up a landing page. Booting up an email marketing campaign.

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Video Survey Marketing Windows 207

TechCrunch

APRIL 28, 2022

Movable Ink today announced that it secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital, and others, bringing the marketing software startup’s total raised to $97 million. The investment comes as Movable Ink — which is valued at $1.3

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Marketing Artificial Inteligence Machine Learning Technical Review 211

CIO

AUGUST 11, 2022

For marketers and brands, this level of digital adoption and savviness is a double-edged sword. Digital engagement with consumers and businesses allows marketers to understand their base in a much more fundamental way than traditional marketing methods. XM Cloud can serve multiple internal audiences within an organization.

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Marketing Cloud Scalability Agile 262

TechCrunch

OCTOBER 13, 2021

Jonas van de Poel is head of content marketing at Unmuted , an Amsterdam-based growth marketing agency. For many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Complex buying committees are also susceptible to being marketed to in a hyperpersonalized way.

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Marketing B2B Strategy Budget 255

CIO

MARCH 1, 2023

Bob Chen, EBG Vice-President, also announced the new Small and Medium Enterprise business strategy at the MWC, which will see Huawei step up investment in this market to support these businesses as they seek to transform. EBG is also transforming its organization, channel, and IT equipment to extend its breadth in the SME-dominated markets.

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