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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

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The 6 Most Frequently Asked Digital Marketing Questions Answered

TechSoup

Marketing is a key component of any organization's business strategy. It is the voice of an organization. Marketing ultimately answers the questions of what is offered, who it is offered to, where one can obtain it, and how much of an investment is required.

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How Partnering with a Digital Marketing Firm Can Help Your Nonprofit

TechSoup

In recent years, many nonprofits have decided to partner with third-party firms that specialize in digital marketing. These types of partnerships help organizations better manage their time and leverage the vast array of digital marketing expertise that they cannot always afford to hire in-house.

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Exploring Healthcare Trends in Sitecore and Digital Marketing

Perficient

This approach allows healthcare organizations to adopt features and functionalities that are transaction-driven while ensuring content and personalization are not compromised. The Role of Search in Enhancing Healthcare Experiences Search functionality plays a crucial role in improving healthcare digital experiences.

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Top 4 Digital Marketing Strategies for E-Commerce in 2022

KitelyTech

And if you haven’t invested in some sort of digital marketing strategy yet, you’re missing out on massive potential revenue. As a business leader, you need a cutting-edge digital marketing strategy to stay ahead of everyone else. Are you ready to update your digital marketing strategies for E-Commerce in 2022?

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Nonprofit Email Marketing Benchmarks 2022-2023

TechSoup

TechSoup partnered up with Tapp Network, a digital marketing and technology agency, to understand how nonprofits approach digital marketing. A majority of the responses we received were from small to medium-sized organizations (1 to 99 employees) located in the United States.

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