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Evolving Digital Marketing Strategies in the Era of AI Everywhere

IDC

Organizations shouldn't just replicate their peers' AI strategies. Blindly buying solutions won't guarantee success. Learn about key AI adoption elements with IDC's AI readiness framework.

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How Partnering with a Digital Marketing Firm Can Help Your Nonprofit

TechSoup

In recent years, many nonprofits have decided to partner with third-party firms that specialize in digital marketing. These types of partnerships help organizations better manage their time and leverage the vast array of digital marketing expertise that they cannot always afford to hire in-house.

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Exploring Healthcare Trends in Sitecore and Digital Marketing

Perficient

This approach allows healthcare organizations to adopt features and functionalities that are transaction-driven while ensuring content and personalization are not compromised. The Role of Search in Enhancing Healthcare Experiences Search functionality plays a crucial role in improving healthcare digital experiences.

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How to grow your organic traffic with earned media

TechCrunch

6 reasons why reporters aren’t interested in your content marketing. Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth. Organic clicks per month. Organic clicks rose by over 8,600 in 90 days. More posts by this contributor.

Media 232
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The 6 Most Frequently Asked Digital Marketing Questions Answered

TechSoup

Marketing is a key component of any organization's business strategy. It is the voice of an organization. Marketing ultimately answers the questions of what is offered, who it is offered to, where one can obtain it, and how much of an investment is required.

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6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

Strategy Driven

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. 6 Effective Digital Marketing Tips For Entrepreneurs.

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Digital marketing operations – where everybody knows your name

Capgemini

There are more people to serve, and there are more transactions, which means organizations need to build and maintain more relationships, and to fulfill more orders. Based on this understanding, we see marketing as an ecosystem. These are exactly the kinds of insight that Capgemini’s approach to marketing aims to deliver.