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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Top 4 Digital Marketing Strategies for E-Commerce in 2022

KitelyTech

And if you haven’t invested in some sort of digital marketing strategy yet, you’re missing out on massive potential revenue. As a business leader, you need a cutting-edge digital marketing strategy to stay ahead of everyone else. Are you ready to update your digital marketing strategies for E-Commerce in 2022?

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Get to know the five latest breakthroughs of the digital marketing world

Strategy Driven

Now, however, these are some of the most prominent forces shaping digital marketing. These new trends make marketing more targeted than ever and allow you to connect on a much deeper level with your customers. Voice over internet protocol. All you need is a working internet connection, and you’re good to go.

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How CIOs use AI to elevate CX services

CIO

IT industry researchers believe the biggest impact of gen AI this year will be in customer experience (CX), with organizations using vast amounts of data to communicate with consumers and resolve problems faster. Her firm’s recently released Data Maturity Index suggests many organizations suffer from an AI-induced paralysis.

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What is digital transformation? A necessary disruption

CIO

Digital transformation is the ability to adopt and apply technologies properly to continuously evolve and reinvent the enterprise for growth or competitive strategy,” says Tim Smith, a principle at professional services firm Deloitte. Other research confirms the imperatives for engaging in digital transformation.

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What are decision support systems? Sifting data for better business decisions

CIO

A DSS supports the management, operations, and planning levels of an organization in making better decisions by assessing the significance of uncertainties and the tradeoffs involved in making one decision over another. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

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How to Use the Internet to Boost Your Business

Strategy Driven

If you run a business, you will undoubtedly be aware of the importance of an internet presence. From digital marketing to content creation, the internet is one of the main ways that your potential clients and customers will find you, so you need to make sure you are using the internet to its full potential.