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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. The holiday shopping season is coming: How are growth marketers preparing? Chris Toy, CEO and co-founder, Marketer Hire. Bring on the low-cost NFTs.

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A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

Marketing is an integral element for any business. With this importance in mind, here’s a quick guide on marketing your business in 2020. With this importance in mind, here’s a quick guide on marketing your business in 2020. Conduct market research. Which marketing methods convince them to purchase items?

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Product Engineering done right for ISVs – Best practices for growth, scale, and market success

Trigent

Developing a successful software product is highly challenging in today’s competitive market. Meeting customer expectations and delivering a reliable solution in the market is the biggest challenge for every organization. This could often lead to delayed time-to-market or the launching of a substandard product.

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How to Attract More Students to Your College or School

Strategy Driven

Identify your institution’s strengths and unique selling points (USPs) and emphasize them in your marketing materials. Create video testimonials, alumni profiles, and case studies that highlight the achievements and experiences of your students.

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6 Factors That Can Impact Your Commercial Business

Strategy Driven

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. Market Trends and Consumer Behavior Market trends and consumer behavior are dynamic factors that can significantly impact a commercial business.

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The Station: Rivian trims its workforce and a supply chain-tainted earnings season begins

TechCrunch

HumanForest did a marketing thing with dating app Bumble that was actually kind of cute. A new study bike lanes increase sales of local businesses because they make the streets safer places for pedestrians, which increases foot traffic, so THERE! Dott brought in €32M in 2021 , with about 19 million rides in 29 cities.

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Personalized nutrition startup Zoe closes out Series B at $53M total raise

TechCrunch

Zoe used data from two large-scale microbiome studies to build its first algorithm which it began commercializing last September — launching its first product into the U.S. market: A home testing kit that enables program participants to learn how their body responds to different foods and get personalized nutrition advice. .