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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

Programmatic advertising is a $200 billion global marketplace that is rapidly growing and far-reaching, with Connected TV (CTV) serving as its latest accelerant. Global losses to ad fraud exceeded $35 billion last year, a figure expected to rise to $50 billion by 2025, according to the World Federation of Advertisers.

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10 Paid Advertising Mistakes to Avoid in Your Next Campaign

Perficient

PPC advertising or simply Paid Advertising is the fastest way to promote your products or services to a targeted audience. Common Paid Advertising Mistakes that Affect Your ROI Paid Advertising used to be a simple process – you choose the goal, keywords, draft ad copies, set the target audience, and do optimization as needed.

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. It’s time to reconsider how you use Instagram’s advertising tools for your business. Brands are growing concerned about where to spend their main social media marketing budgets. Angelina Liparteliani. Contributor.

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Digital Marketing Mantra for Advertisers

Strategy Driven

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. This is driving advertisers to adapt and form digital media strategies, but media practices from the offline world don’t translate well to the online world. Out with the Old. No Buyers, Only Specialists Here. Measure Everything.

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Traditional Marketing Strategies on Rise – Reasons Behind This Trend

Strategy Driven

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. As per the recent trends, the marketers clarified that the spending on traditional marketing techniques would increase by 3%. Clubbing Digital With Traditional.

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Clickonomics Soars: Unraveling the Surge in Cost Per Click Inflation

Perficient

Factor 1: Increased Competition A more competitive marketplace equals increased costs Increased competition often leads to higher bid prices as advertisers try to secure ad placements. Popularity often results in a higher return on investment for advertisers. Read on to understand more about why CPCs are soaring.