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Google and Facebook Diversifying Away from Advertising

NeverFriday

This is because while they dominate the digital advertising market, they cannot displace TV advertising easily. billion of it came from advertising, or just 15 percent. In total, just 43 percent of Time Warner’s revenue comes from advertising. Of that revenue, just $8.5 For Viacom, it’s 38 percent.

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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Capgemini’s advanced advertising solution leverages AWS Clean Rooms

Capgemini

Capgemini’s advanced advertising solution leverages AWS Clean Rooms Dio Favatas 15 Feb 2023 Capgemini is excited to announce support for AWS Clean Rooms , an analytics service from Amazon Web Services (AWS). What are data clean rooms?

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To understand the risks posed by AI, follow the money

O'Reilly Media - Ideas

Its GPT store and developer tools need to return value to those who create it in order to ensure ecosystems of innovation remain viable and dispersed. In economic theory, rents are “super-normal profits” (profits that are above what would be achievable in a competitive market) and reflect control over some scarce resource.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

Media 250
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UK’s Big Tech regulator ‘to boost switching, cut killer acquisitions’

TechCrunch

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.”

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us?