Remove ai-in-digital-marketing
article thumbnail

The new CIO mandate: Selling AI to employees

CIO

As organizations roll out AI applications and AI-enabled smartphones and devices, IT leaders may need to sell the benefits to employees or risk those investments falling short of business expectations. But 35% also said they felt cautious about AI, 26% skeptical, and 25% uncertain.

article thumbnail

Oracle adds AI capabilities to its Fusion Cloud CX

CIO

Oracle is adding more AI capabilities to its Fusion Cloud CX that provides software for sales, marketing, and service teams across an enterprise, the company announced on Thursday. Last year in July, Salesforce updated its Commerce Cloud with digital commerce capabilities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Microsoft and Cognizant team up to boost enterprise Copilot adoption

CIO

But the partnership seeks to go beyond Cognizant’s internal use, with Microsoft and Cognizant teaming up to promote generative AI use across Cognizant’s global client base through the advisory and digital transformation services arm of Cognizant’s business.

article thumbnail

Will enterprises soon keep their best gen AI use cases under wraps?

CIO

The retail industry has no shortage of cases on display where generative AI has shown tangible benefits. Take for example French multinational Carrefour, who used it to make digital avatars and videos. And the celebrity boxer wasn’t even included in the process of generating the new AI content.” And software code is a language.”

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

article thumbnail

Generative AI sparks family business renaissance: PwC report

CIO

The next generation of leaders in family businesses is poised to embrace the transformative power of generative AI (GenAI) despite marked resistance from the incumbent leaders, according to a PwC report. In the same breath, the findings suggested the NextGen leader’s apprehension about the incumbent leaders’ ability to capitalize on it.

article thumbnail

How AI is reshaping Saudi Aramco’s oil exploration and underwater operations strategy

CIO

GlobalData’s Technology Foresights identifies over 250 areas of innovation involving Aramco, spanning technologies poised to disrupt the oil and gas sector, such as AI, drones, robotics, electric vehicles, and hydrogen technology. USD billion in 2023, representing a 15% annual increase despite global challenges.

article thumbnail

The New Tech Toolbelt: Digital Twins, IoT, Cobots, & More

Speaker: Cory Skinner, Founder and CEO of FactR

From limited visibility and a lack of real-time data to a lack of agility and responsiveness to changing market conditions, there's no shortage of difficulties that today's supply chain professionals can encounter. What can be done to not only address these challenges, but overcome them?