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Navigating Trust and Data in Healthcare Marketing

Perficient

As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. Many healthcare marketers grapple with accessing timely, reliable data to power meaningful campaigns. In the ever-evolving landscape of healthcare, trust reigns supreme.

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WayIn Success At Real-Time Digital Marketing Technology Generating More Buzz And More Funding

CTOvision

Real-time digital marketing software company announces new funding from multiple strategic investors. DENVER – September 24, 2015 – Real-time digital marketing software company Wayin has secured $15.4 Wayin Raises $15.4 Million to Offer Brands the Provable Power to Persuade and Engage Consumers. About Wayin.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Wowzi makes it possible for brands to partner with social media users for marketing campaigns. This a new form of digital marketing that pivots from the norm of using celebrities for marketing campaigns. Wowzi works with creative agencies or directly with brands to help them scale their campaigns.

Media 250
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Nigeria’s Termii raises $1.4M seed led by Future Africa and Kepple Africa Ventures

TechCrunch

Gbolade Emmanuel and Ayomide Awe launched Termii after Emmanuel’s experience as a digital marketer helped him recognize the need for businesses to have exceptional communication channels. Termii found out that in addition to assisting businesses to retain customers, there was a clear need to verify, authenticate and engage them.

Fintech 335
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13 Must-Know Secrets for Success With PMM Agency: Unveiling the Key Strategies and Tactics

Strategy Driven

In today’s competitive business landscape, digital marketing plays a crucial role in the success of any company. One such vital aspect is the utilization of a Performance Marketing Management (PMM) agency. Data-Driven Decision Making Successful PMM campaigns rely on data-driven decision making.

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Marketing becomes connected in 2021

Capgemini

So, the marketing organization has to evolve. Marketing has to demonstrate its business impact. Because digital marketing is easily measurable, its sales impact can be demonstrated. Moreover, the convergence of online and offline activity leads to “traditional” media becoming digital. Purpose anchors the brand.

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.