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It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO

When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Look for “VR-chat-esque” social platforms—or the adoption onto existing social platforms—with user communities of notable size.

Marketing 279
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Metaverse: The time for CIOs to experiment is now

CIO

Right now, the metaverse is essentially an undefined amalgam of technologies and concepts including but not limited to augmented reality (AR), avatars, blockchain, cryptocurrencies, extended reality (ER), mixed reality (MR), NFTs (non-fungible tokens), virtual reality (VR), and Web3. Follow the money.

VR 363
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Over 500 mobile apps are now using the term ‘metaverse’ to attract new users

TechCrunch

A true “metaverse” may not yet exist , but that hasn’t stopped marketers from adopting the buzzword to promote their apps and games on mobile app stores. The terms “AR” and “VR” were found in 11% and 9% of the “metaverse” apps, respectively. Image Credits: Sensor Tower.

Mobile 239
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Top 11 Ecommerce trends to keep you ahead of the curve

Openxcell

Due to this, business owners focus more on getting online traffic than foot traffic through their marketing campaigns. Among eCommerce companies, Amazon has the highest market share of 37.8% Blockchain and cryptocurrency eCommerce is gaining traction as blockchain technology enhances security, traceability, and transparency.

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10 Key Trends of Digital Transformation in Healthcare in 2022

OTS Solutions

Animal testing can be reduced, and human clinical trials can be expedited using AR and VR (Virtual Reality) technology, referred to as “virtual patients” or “organs-on-a-chip.” Blockchain. billion in the United States by 2025, according to Statista’s market analysis.

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6 Tech Trends that will reshape Media & Entertainment in 2021

Trigent

The UK Streaming Wars report shows that viewers are now increasingly open to ad-supported video options, so the onus is on the digital advertising industry to help marketers meet consumer needs with an enjoyable experience.” The global eSports market revenue is expected to touch $1.6B

Media 98
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3 ways to beat the competition and stay ahead in the Media and Entertainment industry

Trigent

The global OTT market size that stood at $171B in 2020 is predicted to grow at a CAGR of 29.4% The United States, which is also one of the largest OTT markets in the world, tops the national average at 8.55 With continuous advances in AR/VR, both will play an important role in offering rich, deeply engaging, multisensory experience.

Media 98