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OpenSponsorship lands new capital to bring brands, athletes together

TechCrunch

Ishveen Anand grew up in England playing sports all of her life, including during her time at Oxford. She wanted to do something sporty for a career and “fell in love” with sponsorship marketing. The round is led by Philadelphia 76ers owner David Blitzer, who is joined by Eric Stern and executives from WWE and Excel Sports Management.

Sport 214
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What Recruiters Can Focus On During A Tech Hiring Freeze

Hacker Earth Developers Blog

Fears of a recession, a pandemic, and supply chain disruptions force companies to halt hiring during difficult market conditions. Uncertain market conditions: Market volatility and fluctuation can significantly affect revenue generation and profitability. Always check the tonality of your social media posts.

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From CIO to CEO: IT leaders rise to the top

CIO

The original CIOs in the 1980s had very little overlap in skill sets with the CEO — they were technical, back office focused, and not market-facing roles,” explains Neal Sample, a board member of several companies and a veteran CxO. “As Cultivate an appetite for risk.

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Demand Curve: Avoid these 10 copywriting mistakes to get more conversions

TechCrunch

Joyce Chou writes growth marketing insights for startups. In marketing copy, active voice is especially important for describing your product benefits. Help TechCrunch find the best growth marketers for startups. Similarly, sports equipment retailer Brooks Running incorporates running lingo into its product copy.

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Marketing Success: 7 Marketing Dos and Don’ts for Start Ups

Strategy Driven

Having a strong marketing strategy can make or break the successful launch of a business. Does your startup have the marketing blueprint it needs to make it in 2020? Follow these seven keys to marketing success and avoid mistakes. Keeping an eye on your competition will help you react to market changes before they do.

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Why Your Business Needs Offline Marketing and Promotion in the Digital Age

Strategy Driven

Nowadays, many businesses focus their marketing and promotional budgets on digital marketing methods. This is entirely understandable given how much time the average person spends online each day , but that doesn’t mean that offline marketing should be relegated to the past.

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Fun Ways to Market Your Brand

Strategy Driven

Marketing is one of the most crucial elements of growing any business, whether it’s established or brand new, big or small. Without effective marketing campaigns, all of your hard work goes to waste. The good news is, with the tremendous growth of social media and internet usage, it’s easier than ever to market your brand.