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Mustard looks beyond baseball as it raises another $3.75M for sensor-free sports coaching

TechCrunch

Los Angeles-based sports training platform Mustard this week announced a $3.75 Led by Lake Nona Sports & Health Tech Fund, this latest raise follows a $1.7 Unfortunately, many young athletes lack access to the type of coaching I received. The list of additional sports includes golf, soccer and football. million round.

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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

Two former Shutterstock execs, Alex Reynolds and Stefan Deeran, were working together monetizing APIs and computer vision, and having attended some of those bad events, thought there could be a better way to make decisions on what events should be at the top of the list and which company team members should go to maximize return on investment. “We

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LeagueApps raises $15M to be the ‘operating system’ for youth sports organizations

TechCrunch

Youth sports are an integral part of our communities, bringing families together and helping kids all over gain confidence and skills. Today, LeagueApps , which aims to be the operating system for youth sports organizations, announced it has raised $15 million in a Series B round of funding. It’s a lot. Image Credits: LeagueApps.

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Metafy lands $25M to scale its gaming coaching platform

TechCrunch

Metafy , a startup that operates a marketplace for video game coaching, announced this morning that it has closed a $25 million Series A. This publication last covered Metafy in May 2021 , when the company raised a $5.5 Metafy doesn’t take a cut of coach income when they use its platform; it charges students a 5% fee.

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How sport made CIO 100 winner Joanna Drake a better technology leader

CIO

Responsible for global operations and technology services across company and customer websites, staff technology, and THG’s direct-to-consumer Ingenuity service and hosting business, Drake has looked to support the rapid growth of the Manchester-based firm through IPO, a global pandemic, supply chain instability, and the onset of recession.

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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Helping AGPC was strategic technology partner, WONGDOODY, the global human experience company of Infosys.

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Amazon brings new AI-driven features to Thursday Night Football

TechCrunch

AI is changing how sports content is consumed If we asked someone about sports broadcasting a few years ago, we would have bet artificial intelligence (AI) and machine learning (ML) would be the last thing on their mind. And after winning its first Sports Emmy award in May, it’s safe to say the tech behemoth isn’t easing up on the gas.

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