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How to Develop and Execute a One-to-One Marketing Strategy

Exadel

71% of customers today expect a personalized approach from businesses they choose, so, you need to adopt a considered one-to-one marketing strategy – not just think ‘mass marketing’. You might be familiar with a model called SOSTAC, – an acronym meaning Situation, Objectives, Strategy, Tactics, Action, and Control.

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The 10 highest-paying industries for IT talent

CIO

Consulting In the consulting industry, technology has become an important tool for making decisions, designing solutions, improving processes, and providing insights on optimizing business strategy. Consulting firms are increasingly turning to tech talent to help build in-house platforms, according to the report from Dice.

Industry 278
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Omnichannel Strategy: How to Create an Integrated Customer Experience

Altexsoft

So let’s talk about how you can build an effective omnichannel strategy that will boost your business development. Omnichannel interaction scenario Various studies show that in the age of digital transformation, consumers use a mix of channels to interact with brands. Main sales and marketing channels Physical stores.

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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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SoftBank Selects Cloudera Data Platform to Leverage Customer Intelligence While Ensuring Data Security

Cloudera

The company also provides a variety of solutions for enterprises, including data centers, cloud, security, global, artificial intelligence (AI), IoT, and digital marketing services. Supporting Data Access to Achieve Data-Driven Innovation Due to the spread of COVID-19, demand for digital services has increased at SoftBank.

Data 89
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Beyond the IoT Buzz Is A New Horizon of Embedded Intelligence, Information Flows and Seriously Smart Apps

CTOvision

Editor''s note: Allen Bonde, of embedded analytics leader Actuate (now a subsidiary of OpenText), believes that the opportunities around Big Data, Internet of Things (IoT) and wearables are about to change our world – and that of business applications. - Look beyond the IoT buzz. By Allen Bonde. billion mark.

IoT 125
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TechCrunch+ roundup: New VC rules, AI biotech investor survey, Instagram ad case study

TechCrunch

In a case study based on Instagram campaigns for a site that facilitates bookings for freelance beauty professionals, digital marketer Angelina Liparteliani looked at Instagram Reels, Feed Posts and Stories. Diversify your ad strategy, test different ideas and don’t give up if your ad doesn’t show results right away.”.

Biotech 215