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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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Employee engagement: 10 best practices for improving your culture

CIO

When employees disengage from work — often called quiet quitting — it starts a ripple effect that can damage everything from their career trajectory to your team, company, and the global economy. Those lucky few find meaning in their work, feel connected to their team and organization, and feel proud of what they do. trillion in 2022.

Culture 317
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Why data leaders struggle to produce strategic results

CIO

Fewer than half (44%) of data and analytics leaders say their teams are effective in providing value to their organization. That’s from a survey of 566 data and analytics leaders globally that Gartner conducted online from September to November 2022. “It Organizations are still investing in data and analytics functions.

Data 354
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5 ways to improve mental health for software developers

TechCrunch

Lorna Mitchell is head of Developer Relations at Aiven , a software company that combines the best open source technologies with cloud infrastructure. I have worked remotely in technology for over a decade, and I’ll share my tips for how fast-paced technical startups can take good care of their software development talent. Contributor.

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Cybersecurity Snapshot: CISA and NSA Dive into CI/CD Security, While MITRE Ranks Top Software Weaknesses

Tenable

Plus, check out the 25 most dangerous software weaknesses. Also, what developers like about AI tools – and what they don’t. National Cyber Security Centre) “ Four critical steps for CI/CD security ” (SC Magazine) 2 – MITRE ranks nastiest software weaknesses MITRE’s annual list of the most dangerous software weaknesses is out.

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Through the Looking Glass: How Hiring For ‘Cultural Fit’ Works In A Remote World

Hacker Earth Developers Blog

Unfortunately, far too many companies end up with teams that look and act in much the same way. Teams full of different cognitive styles and personalities will not only view problems from every angle, they’ll also solve them faster according to research in HBR. Gladwell blames this disorder on many poor hiring decisions.

Culture 246
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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in. ” Hughes and his agency were recommended multiple times in our growth marketer survey, which we launched to surface experts that startups can work with. .”