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3 ways to step up your short-form video and TikTok growth strategy

TechCrunch

More posts by this contributor 5 growth lessons I learned while scaling from $0 to $1M ARR When it comes to early-stage growth marketing, it’s often better to imitate than innovate Video content is king. There’s no denying the dramatic increase in video consumption across the globe. lighting, selfie-style, etc.) Let that sink in.

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4 video content tips for your startup’s growth marketing

TechCrunch

Teach yourself growth marketing: How to perform growth experimentation through A/B testing In recent years, video has morphed into the king of social media content across the globe. It means that you need to prioritize video content for your startup. What does all that mean for growth marketing? It helps to prioritize.

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8 data strategy mistakes to avoid

CIO

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Here are some data strategy mistakes IT leaders would be wise to avoid.

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TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize

TechCrunch

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. In our case, promoters help creators sell their digital content.”.

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Role’s video role-playing platform makes a $2.75M charm attempt on the burgeoning tabletop world

TechCrunch

Role hopes to change that with a super-accessible video platform focused on the social aspect of role-playing games, and it has raised a $2.75 “The game lives in the minds of the people, a shared social experience. As an analogue, they referred to the social gaming explosion a decade ago.

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Live video shopping startup Talkshoplive brings in another $6M

TechCrunch

Five months after announcing a $3 million seed round from Spero Ventures , shopping-focused live video host Talkshoplive is back, this time with a $6 million seed extension led by Raine Ventures. Live commerce is today where social media was 15 years ago. The new round of funding gives Los Angeles-based Talkshoplive $10.5

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Gamitee becomes Joyned as it secures $4M for social shopping platform

TechCrunch

Joyned , formerly known as Gamitee , announced Wednesday that it raised $4 million in seed funding to continue developing its e-commerce platform that puts merchants in the driver’s seat of social engagement. Livestream video shopping app NTWRK raises $50M from Goldman Sachs, Kering. market and build our brand there.”.

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