TechCrunch

DECEMBER 23, 2021

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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TechCrunch

JANUARY 25, 2021

The line between social networking and gaming is increasingly blurring , and internet incumbents are taking notice. NetEase, the second-largest gaming company in China (behind Tencent), is among a group of investors who just backed IMVU, an avatar-focused social network operating out of California.

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TechCrunch

JANUARY 19, 2021

The founding team members at these companies often come from deeply technical backgrounds, which powers rapid product progress but can create bottlenecks on the go-to-market side. When to hire the marketing team. Whether the marketing team needs industry experience. How to source and evaluate talent for the marketing team.

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Hacker Earth Developers Blog

DECEMBER 19, 2022

Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. Let’s understand what tech recruitment is and how to market it. This recruitment automation software also helps in recruitment marketing.

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Altexsoft

JUNE 13, 2023

As a SaaS marketer, staying ahead of the curve is essential. In this article, we’ll cover the 12 most important SaaS marketing strategies for 2023. What Is SaaS Marketing? SaaS marketing is the strategies and tactics used to promote and sell Software as a Service (SaaS) products.

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TechCrunch

DECEMBER 15, 2022

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. Brands are growing concerned about where to spend their main social media marketing budgets. Over 50% of social media marketing budgets are spent inefficiently because of poor creatives, mixed messaging, limited ad types and unfortunate ad captions.

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Kaseya

JULY 5, 2023

Is your MSP leveraging the power of video marketing? The reason is simple: Video marketing allows you to reach a massive audience. If you’re like most internet users, it’s video. Around 82% of all consumer internet traffic is video. Think about your video from the viewer’s perspective. Think about it.

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Crunchbase News

MARCH 28, 2024

One way to do this — and that worked really well for me — is creating a demo video of your product. This strategy helped me raise $580,000 in pre-seed funds, and in this article, I’ll share four tips so you can do it too. Test hypotheses Social media gives you immediate access to an immense target audience. The best part?

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TechCrunch

APRIL 22, 2022

Zenly has always felt like the small social app that could become the next big thing. But it turns it Zenly is quietly becoming a social giant without anyone paying much attention — at least until now. This isn’t a social network. Zenly still wants to make the definitive social maps app. This isn’t another messaging app.

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TechCrunch

NOVEMBER 15, 2021

Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.

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Kaseya

OCTOBER 7, 2022

Social media marketing looks so simple, doesn’t it? Take a few pictures, create videos and share content whenever possible. If things were that easy, Powered Services Pro and third-party marketing agencies wouldn’t exist. Social media is a two-way street, and many MSPs forget that.

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CIO

DECEMBER 13, 2023

Structured data lacks the richness and depth that unstructured data (such as text, images, audio, and video) provides to enable more nuanced insights. Since those early days, the ratio of structured and unstructured data has shifted as the Internet, social media, digital cameras, smartphones, digital communications, etc.

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TechCrunch

FEBRUARY 3, 2023

” Thanks very much for reading, Walter Thompson Editorial Manager, TechCrunch+ @yourprotagonist A Vine mess: The choice between rebooting and reviving old software Teach yourself growth marketing: Which metrics really matter? Teach yourself growth marketing: Which metrics really matter?

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NeverFriday

MARCH 8, 2018

Haven’t posted about marketing in a while so here’s a good one: Someone spent thousands of dollars on buying things just to be able to post about them on Instagram. Collectible marketing, badges, gamification. It looks like the marketing around collecting badges and gamification works!

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TechCrunch

SEPTEMBER 21, 2021

In his view, “the public market for BNPL companies actually feels pretty damn strong at the moment.” Really, this market isn’t good enough? Zoom looks beyond video conferencing as triple-digit 2020 growth begins to slow. Zoom looks beyond video conferencing as triple-digit 2020 growth begins to slow.

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Strategy Driven

AUGUST 5, 2021

Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company? Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. How-To/Explainer Video. How-To/Explainer Video. Tutorial Video.

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TechCrunch

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

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TechCrunch

SEPTEMBER 28, 2021

Also, Extra Crunch Live, our weekly video series with investors and founders, is now TechCrunch Live — and you don’t need to be a member to join the audience. Brands considering a live-shopping strategy must lean on influencers. Brands considering a live-shopping strategy must lean on influencers. The first step?

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Hacker Earth Developers Blog

DECEMBER 4, 2022

The IT talent market is becoming increasingly competitive as more organizations are embracing remote working and rapid technological adoption. Many renowned businesses use employer branding as an employer branding marketing strategy. Also Read: IT Recruiting: Strategy and Tips for Success. Social media engagement rates.

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Strategy Driven

FEBRUARY 23, 2023

Social media has become an integral part of many businesses’ marketing strategies. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not.

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Strategy Driven

AUGUST 3, 2023

Social media is part of daily life for literally billions of people in 2023. These days, they realize it can be an integral part of their marketing strategies. You might reach out to a digital marketing agency in Utah if you’re not sure how to utilize social media to help your company on your own.

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KitelyTech

DECEMBER 29, 2020

Most business owners and marketers recognize the important role of social media marketing as a part of growing their online presence. Yet, many business owners do not feel that they get an adequate amount of return on their investment to continue prioritizing social media as a major part of their digital marketing strategy.

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CIO

OCTOBER 23, 2023

For 73% of respondents, environmental impact reduction is a priority in their organization’s technology strategy, and 72% of them will only work with IT partners who can meet key carbon reduction targets. Equinix’s Future First sustainability strategy integrates the economic, environmental, and social interests of our key stakeholders.

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CIO

DECEMBER 4, 2023

By Bryan Kirschner, Vice President, Strategy at DataStax One of the major findings of our recently released State of AI Innovation report was how bullish managers and technical practitioners were about generative AI enhancing, rather than threatening, their careers. About Bryan Kirschner : Bryan is Vice President, Strategy at DataStax.

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CIO

OCTOBER 16, 2023

Earlier this year, I wrote about the importance of organizations reviewing their password management strategies. Caesars noted in a filing that an “unauthorized actor” had stolen data in a social engineering attack targeting an outsourced IT support vendor, according to an InfoSecurity report. Déjà vu can suck sometimes.

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TechCrunch

JUNE 1, 2021

Part paradigm, part category and part multibillion-dollar market , CX is a broad term used across a myriad of contexts. Each time Netflix displays just the right movie, Instagram recommends just the right shoes, or TikTok plays just the right dog video, people are being trained to demand just a bit more magic.

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Strategy Driven

OCTOBER 12, 2021

Marketing strategies form a significant part of this so utilizing this to your advantage will be necessary if you want to remain on top of all of your business needs. Which Strategies To Choose? Examples would be: Online social media content, such as posting on social media platforms. Email marketing.

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KitelyTech

APRIL 22, 2022

In 2022, a well-made video for your business is the equivalent of a flashy business card. But not only will a high-quality video help you stand out from your competitors, it will also help you rank higher on Google SERPs. The world today runs on video. Virtually all SEO strategies involve keyword research on some level.

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TechCrunch

SEPTEMBER 13, 2022

Similarly, messenger bags for Kozmo.com, which promised to bring “videos, games, DVDs, music, mags, books, food, basics & more” to customers in 60 minutes or less, sell today for $350 and up on Etsy. For LatAm payment orchestration startups, market fragmentation is a blessing in disguise. Image Credits: Getty Images.

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Perficient

AUGUST 22, 2023

“I’m not sure what social media content to put out there.” This is a sentiment we hear often from our healthcare clients—most often if they’re (a) overworked/understaffed or (b) only focusing on one or two social channels or content types, possibly because of misguided advice from other consulting agencies. (Or What do they want?

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Openxcell

SEPTEMBER 3, 2023

Forbes reports that the number of people using social media worldwide has reached 4.9 Over the last few years, social media has evolved from being primarily a communication channel and entertainment platform to marketing and growing businesses, contributing to significant social and political discussions. billion in 2023.

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Strategy Driven

JANUARY 18, 2024

As we step into 2024, the landscape of e-commerce marketing continues to evolve at a rapid pace. With emerging technologies, shifting consumer behaviors, and dynamic market trends, staying ahead of the curve is more crucial than ever for online businesses.

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Strategy Driven

SEPTEMBER 26, 2020

In today’s scenario, videos are gaining ample popularity not just due to its excellent benefits, but also due to its affordability and effectiveness. Indeed, videos are helping businesses to hit their goals. Video marketing allows marketers to grab the visitor’s attention in a very short span of time.

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Perficient

APRIL 20, 2023

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

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Strategy Driven

JANUARY 12, 2024

Video is transforming business-to-business (B2B) and business-to-customer (B2C) communications. The critical technologies making this possible are lowering latency and enabling remote access to video content. Video Phones Video phones, also called videoconferencing devices, allow two people to communicate by video and audio.

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TechCrunch

SEPTEMBER 15, 2021

Social media has served as a launchpad to success almost as long as it has been around. The stories of going viral from a self-produced YouTube video and then securing a record deal established the mythology of social media platforms. The very element that gives video resumes their potential also presents the biggest problems.

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TechCrunch

AUGUST 31, 2022

Los Angeles-based Stacked , co-founded by serial entrepreneur Alex Lin , is making a video streaming platform for gaming content — basically Twitch for web3 users, the founder and CEO told TechCrunch. The platform, available on both mobile and desktop, will look similar to a conventional video streaming platform, Lin said.

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