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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

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6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

Strategy Driven

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. Establish Your Goals. Few Takeaways.

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Nonprofit Advertising Benchmarks 2020–2021

TechSoup

Between April and July of 2020, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built our first Nonprofit Digital Marketing Benchmark Survey.

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Social Media Success: 10 Keys to Social Media Marketing

Strategy Driven

Don’t forget there are other social media platforms to consider, like YouTube, Instagram, Pinterest, and LinkedIn. There are certain keys to social media marketing that you need to grab and take advantage of. Read on below to discover 10 crucial tips for social media marketing success: 1.

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UK’s Big Tech regulator ‘to boost switching, cut killer acquisitions’

TechCrunch

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.”