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The truth about SDK integrations and their impact on developers

TechCrunch

in-app advertising and DOOH platform that serves leading organizations across retail, food and beverage, restaurant, tourism, government, and healthcare. The digital media industry often talks about how much influence, dominance and power entities like Google and Facebook have. Ken Harlan. Contributor. Share on Twitter.

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Capgemini’s advanced advertising solution leverages AWS Clean Rooms

Capgemini

Capgemini’s advanced advertising solution leverages AWS Clean Rooms Dio Favatas 15 Feb 2023 Capgemini is excited to announce support for AWS Clean Rooms , an analytics service from Amazon Web Services (AWS). What are data clean rooms?

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Digital Marketing To Survive COVID-19

KitelyTech

This is one of the reasons why digital marketing is important for modern companies. . Companies that are not able to keep their physical stores running and profitable can find a way to survive through eCommerce and digital marketing alone. Here is your business’ guide on digital marketing for survival.

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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. This enabled the creation of data profiles, which have been leveraged to deliver personalized experiences that resonate through relevance and context.

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Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform

TechCrunch

Influenxio plans to use its new funding for hiring and product development. Before launching Influenxio, Ko spent 15 years working in the digital marketing field, serving as an account manager at Yahoo! “We spent a lot of time on the execution and details to make it smoother on the advertiser side.

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Egyptian startup Convertedin raises $3M, caters to e-commerce brands in MENA and Latin America

TechCrunch

Convertedin , an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. The company, in a statement, said it plans to utilize the funds for strategic hiring and further development of its platform.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Wowzi, which connects social media users with advertisers and provides consumer insights, has secured a total of $3.2 Andela co-founder Christina Sass, and former Andela executives Jessica Chervin, Justin Ziegler, as well as Johnny Falla, who currently serves as chief development and growth officer at Wowzi, took part in the round too.

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