Lavender lands $13.2M for its AI-powered email marketing engine
TechCrunch
FEBRUARY 2, 2023
Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. “In today’s climate, teams have to do more with less. .
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