article thumbnail

The art of selling: IT budget approval made easier

CIO

Because as a young CIO, I was struggling with obtaining budget approvals for a range of IT initiatives. A majority of CIOs I speak with dread the budget approval process and breathe a welcome sigh of relief when annual budgeting comes to an end. Why was I at this presentation, you ask?

Budget 254
article thumbnail

Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022.

Budget 228
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. A new year is quickly approaching, which brings new resolutions — and new budgets. Help TechCrunch find the best growth marketers for startups. Here’s who we talked to: Cam Sinclair , director/marketeer, Ammo. Events, PR: $5,000.

Budget 240
article thumbnail

5 hot IT budget investments — and 2 going cold

CIO

The numbers are higher from Foundry’s 2023 State of CIO survey , which finds that 91% of CIOs expect their tech budgets to either increase or stay the same in 2023. The company is embedding AI into each level of the tech stack it sells to customers, he says. “We

Budget 363
article thumbnail

Success Story: Swiss Insurtech Company Hires a Remote CTO from Ukraine

Hiring top management resources is challenging for any organization no matter the size, and when the local job market is already overheated, companies need to become creative in attracting the top talent.

article thumbnail

IT pros say tech budgets to stay strong, but mainly for big companies

CIO

while 61% of large enterprises said that they plan an expansion of IT spending in 2023, just 41% of smaller companies said the same. Counterintuitively, the researchers said, companies more worried about the effects of a possible recession were more likely to have bigger IT spending in their future plans than those who were not.

Budget 243
article thumbnail

This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget

TechCrunch

Joey Noble, community manager for Demand Curve, returned with a teardown of Customer.io’s homepage with insights you can apply to your own company’s website, and Jonathan Martinez shared his essentials for creating an optimal growth marketing tech stack. ” Growth marketing. ” Marketer: PVTSEO.

Budget 191