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South Africa’s Flow gets funding to automate social media advertising for real estate agencies

TechCrunch

And it’s evident that proptech, unlike other industries, has lagged in utilizing social media to make sales. With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. million in pre-Series A funding.

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Digital Marketing: How-To Guide for Small Businesses

Strategy Driven

Do you want to take your digital marketing game to the next level through SEO, social media marketing, and other exciting strategies? Then you won’t want to miss a detail in this how-to guide designed for small businesses. The digital marketing volcano has erupted. Step 2: Start Email Marketing Campaigns.

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Metigy gets $20 million AUD to making online marketing easier for SMEs

TechCrunch

Metigy , a marketing platform created to help small businesses automate more of the decision making in their online ad campaigns, has raised a Series B of $20 million AUD (about $14.6 ” Fairfull and other members of Metigy’s founding team previously worked at We Are Social, a global creative agency. million USD).

Marketing 260
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Outsourcing: A Strategic Move for Small Businesses

Strategy Driven

Running a small business can be challenging, requiring entrepreneurs to wear multiple hats and juggle various responsibilities. While this flexibility is often necessary, it can also become a hindrance, preventing business owners from focusing on core tasks and growth opportunities. This is where outsourcing comes into play.

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Singapore-based Raena gets $9M Series A for its pivot to skincare and beauty-focused social commerce

TechCrunch

Raena was founded in 2019 to create personal care brands with top social media influencers. After several launches, however, the Singapore-based startup noticed an interesting trend: customers were ordering batches of products from Raena every week and reselling them on social media and e-commerce platforms like Shopee and Tokopedia.

Social 233
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How to Develop a Small Business Social Media Strategy

Women on Business

Reader Submission small business small business marketing small business social media social media social media marketing social media strategy'

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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Thriving in the dynamic landscape of small business requires a keen understanding of essential elements. From establishing a digital footprint to mastering customer interaction, here are crucial insights that every small business should grasp. Stay informed about industry trends, market shifts, and emerging technologies.