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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. However, make sure your marketing efforts aim to distinguish your company in their eyes. This is a rookie mistake.

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CommonGround raises $25M for immersive video avatar technology that doesn’t rely on VR gear

TechCrunch

Like “TrueSelf Scan,” the name of the initial application that’s used to scan a person’s image, the meeting software also will not require a VR headset to use and engage with — users will be “seated” in a room that will be shown on a video screen.

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ShopThing raises $10M to scale its live video shopping marketplace

TechCrunch

The Toronto-based company aims to redesign the way people shop and sell through live video commerce via its iOS app. . Checkout is completed through the ShopThing app and products are shipped to customers in 1-3 weeks via Canada Post or USPS. Founded in 2018, ShopThing currently has 500,000 users across North America.

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Telemedico gets $6.6M to grow the reach of its digital health SaaS

TechCrunch

Services its platform offers include consultations with a doctor via chat, video or telephone; AI- triaging and coordination; and booking of in-person visits and blood testing. Telemedico’s best markets to date are Poland and Spain, per Sieczkiewicz, who says it’s active in 14 markets in total.

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How to Attract More Students to Your College or School

Strategy Driven

Identify your institution’s strengths and unique selling points (USPs) and emphasize them in your marketing materials. Create video testimonials, alumni profiles, and case studies that highlight the achievements and experiences of your students.

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The Must-Ask Questions Before Starting Your Mobile App Development

Xicom

Having a unique app idea, irrespective of what goals you want to achieve with it, simply isn’t enough anymore – the app market is having a bottleneck competition. As research is an imperative element to thrive in the competitive environment, it’s possible through market research. What is their USP (Unique Selling Point)?

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Don’t Overlook These Valuable Details Before Launching Your Business

Strategy Driven

If you want to avoid making the same blunder, ensure to pay attention to the following factors before commencing your business: Define your marketing strategy. Marketing is the lifeblood of a business. Even though they are presented in the same manner, webinars are more engaging than videos. Figure out start-up costs.

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