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Research: How Women Can Build High-Status Networks

Harvard Business Review

Despite the potential career benefits of building high-status networks, research has long shown that women face greater obstacles in establishing these networks compared to men.

Research 136
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14 organizations that support LGBTQ+ tech workers

CIO

Despite the industry lagging behind in equality, there are a number of organizations committed to bringing equality to the tech industry by creating communities and offering support for underrepresented trans, queer, lesbian, gay, bisexual, and gender nonconforming IT workers. as a part of the Out for Work conference.

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Research Roundup: How the Pandemic Changed Management

Harvard Business Review

Researchers recently reviewed 69 articles focused on the management implications of the Covid-19 pandemic that were published between March 2020 and July 2023 in top journals in management and applied psychology.

Research 121
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Authentic leadership: Building an organization that thrives

CIO

Compassion: A key element of authentic leadership is compassion, which shows you are sensitive to the needs of others and want to help everyone thrive and grow in the organization. And research shows that authentic leadership has a way of bringing out the best in employees by creating an environment where they feel empowered and supported.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

However, organizations are fighting back - and winning. B2B organizations struggle with bad data. More organizations are investing in B2B sales and marketing intelligence solutions. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space.

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How Organizations Can Encourage Productive Allyship

Harvard Business Review

New research suggests these fears are often unfounded, with acts of allyship generally being appreciated more than anticipated. Organizations can help by educating potential allies on how their efforts are received and by creating a culture where open communication and support are encouraged.

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19 organizations advancing women in tech

CIO

Such issues have played a large role in the rise of organizations focused on empowering and supporting women in tech roles. Today’s networking and advocacy landscape finds a growing array of programs and organizations for girls, women, and anyone who identifies as a woman — and plenty are also open to male allies. Change Catalyst.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. How can sales organizations meet the buyer along the journey at the perfect time? Download this eBook to find out!

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. Is your team focused on building a reliable tech stack for 2020?

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Many organizations fail to properly evaluate vendors during the selection process. So what’s the problem?

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How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate. Not so fast, though.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. To accomplish this, organizations have traditionally leaned into historical customer and product data to predict how to engage with their current and future customers in a personalized manner.