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Admix raises $25M Series B to scale up in-game ads, and prep for Metaverse gaming

TechCrunch

The London-based company brings ads to games, e-sports, virtual reality, and augmented reality. In-game advertising at scale, where advertisers can bid programmatically through traditional ad-buying platforms, rather than relying on an ad agency model, remains an enormous area, largely under-exploited.

Games 234
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3 ways web3 recruiters can improve their hiring game

TechCrunch

The internet is undergoing a drastic facelift thanks to surging interest in web3 and the metaverse. But the journey to the internet of the future is so complex that companies are struggling to find people who can do the job. The metaverse is a virtual reality computer domain where users can interact with 3D experiences.

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Yahaha raises $40M more for its user-generated, low-code immersive gaming platform

TechCrunch

Yahaha , a Helsinki- and Shanghai-based immersive, user-generated, low-code gaming platform founded by a group of Chinese gaming vets, made a splash in January when it announced a cumulative $50 million in funding ahead of its alpha launch in April. And that’s where Yahaha comes in.

Games 165
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Top 7 Gaming Trends and Technologies in 2024

Openxcell

Technology trends in the gaming industry are growing rapidly due to robust digital transformations. According to Grand View Research, the video game market is expected to reach USD 583.69 It’s all thanks to the newest gaming technologies shaping the future of gaming. billion by 2030. Another example is Twelfth Man.

Games 52
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Thinking of hibernating through the metaverse winter?

CIO

While some investors and developers pulled back , others kept forging ahead, developing chips for augmented and virtual reality, trialing advertising through augmented reality, and “stockpiling gaming content,” according to CBInsights. McKinsey & Company calls the metaverse “ the next version of the Internet.”

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Bringing the National Museum of African American History and Culture to the world

CIO

To develop the project, Fearless leveraged Smithsonian’s APIs to access a massive catalog of digital content, including 3D models, videos, podcasts, and imagery not available in the physical building in order to create an immersive, rich experience that rivals a walk-through.

Culture 246
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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch

NFT sales volumes are falling and crypto prices remain depressed, but Nigam expressed confidence about the long-term demand for digital avatars, likening them to mobile apps in their significance to the internet. Everybody wants to exist in a 3D spatial world,” Nigam said.

Fashion 235