TechCrunch

FEBRUARY 9, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Teach yourself growth marketing: Which metrics really matter? What does all that mean for growth marketing?

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TechCrunch

NOVEMBER 10, 2021

Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Think of the kind of things you’d tell a store associate helping you find the right gifts to purchase for your family — size, style, skin concerns, gender, budget, taste profile, eating habits, what type of pet they have, etc.

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TechCrunch

NOVEMBER 23, 2020

Metigy , a marketing platform created to help small businesses automate more of the decision making in their online ad campaigns, has raised a Series B of $20 million AUD (about $14.6 While there, they “spotted an opportunity to give small businesses access to the same data and strategic insights” as larger marketing teams.

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Perficient

MARCH 13, 2023

PPC advertising or simply Paid Advertising is the fastest way to promote your products or services to a targeted audience. Common Paid Advertising Mistakes that Affect Your ROI Paid Advertising used to be a simple process – you choose the goal, keywords, draft ad copies, set the target audience, and do optimization as needed.

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Strategy Driven

JANUARY 25, 2024

In an increasingly competitive digital landscape, construction companies are turning to paid advertising to not only survive but thrive. No matter what construction you specialize in, paid advertising offers a plethora of opportunities to boost your online presence, connect with potential clients, and ultimately grow your business.

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TechCrunch

JUNE 29, 2022

Every day, the advertising world faces new challenges and opportunities. While many marketers are reallocating budget away from these platforms, and prioritizing more stable channels like Google Adwords and Amazon Marketing, there are always new opportunities born of shifts in the market.

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TechCrunch

DECEMBER 3, 2020

Coronavirus is causing large and small businesses to drastically cut marketing budgets. marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. Automation platforms help marketers scale their communications. So how should marketers proceed? Incorporate intent data.

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TechCrunch

MAY 3, 2022

The Great Resignation wasn’t ginned up by corporate media to sell advertising impressions — if you’re trying to hire, the struggle is real. Each person involved must have a clearly defined role, but it’s also key that each aspect of the hiring process aligns with marketing, branding, product value and the company’s overall mission.

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TechCrunch

SEPTEMBER 16, 2021

That’s true when it comes to marketing as well — you can’t market your product or service without investing in advertising. However, smart use of the return on advertising spend (ROAS) data can triple lead generation, as I discovered when I joined Brightpearl to restructure the marketing campaigns.

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TechCrunch

DECEMBER 15, 2022

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. It’s time to reconsider how you use Instagram’s advertising tools for your business. Brands are growing concerned about where to spend their main social media marketing budgets. Angelina Liparteliani. Contributor.

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CIO

MARCH 15, 2024

That could be unexpected travel expenses, unplanned inventory top-ups, or ad hoc expenditure on subscriptions or advertising. Heads of department: easier access to budget Finance leaders aren’t the only ones who’ll notice the difference with Soldo. Other departments will notice the benefits.

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CIO

DECEMBER 19, 2022

Why Cloud Platforms Matter to Marketing Leaders According to IDC, 89% of marketing campaign management applications in Europe are now cloud based rather than on premises. Marketing is becoming digitally transformed through the adoption of new cloud-based marketing applications.

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Strategy Driven

SEPTEMBER 15, 2023

Out-of-home (OOH) advertising has been a longstanding medium for marketers to capture the attention of a wide audience. From the classic billboards that line highways to posters on bus shelters, OOH advertising has proven to be a powerful tool in reaching consumers.

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TechCrunch

APRIL 20, 2022

Advertising, particularly online advertising, isn’t a surefire way to bolster business. But the picture doesn’t brighten even after broadening out to all categories of advertising. “I faced the ‘conversion problem’ firsthand when I ran marketing at Gusto,” Rezaei told TechCrunch via email.

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TechCrunch

DECEMBER 21, 2021

With traction metrics that would make any startup CFO foam at the mouth, TikTok influencer marketing platform Ubiquitous is making a big splash in the chaotic market of influencer marketing. “I was head of growth and then VP of Marketing for a company called Bellhop.

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TechCrunch

SEPTEMBER 30, 2022

The digital ads market is robust, with Statista predicting that worldwide spend will reach nearly $900 billion by 2026. “Back in 2016, we were running a digital marketing agency in the U.K. Worthless clicks from fake users were eating away a chunk of Segev’s marketing budget every month.

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Perficient

JULY 5, 2023

Salesforce Marketing Cloud (SFMC) enables you to deliver relevant, personalized journeys across channels and devices, enabling your marketing team to deliver the right messages to your customers at the right time. Please note, Data Cloud currently only supports Marketing Cloud Enterprise 2.0

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Strategy Driven

JUNE 26, 2020

Businesses are often quick to slash marketing budgets in times of disruption, and the response to the recent economic upheaval has been no different. Global ad spend is predicted to fall by nearly $50 billion in 2020, with major organizations like Google cutting marketing budgets in half for the rest of the year.

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TechCrunch

FEBRUARY 2, 2023

.” Samooha intends to go after verticals it believes might be especially underserved, like healthcare, financial services, advertising, retail and entertainment. Media in particular could prove to be lucrative; Gartner predicts that by 2023, 80% of advertisers with media budgets of $1 billion or more will use data clean rooms.

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Strategy Driven

DECEMBER 11, 2022

When you are launching or running a startup business, you need to utilize marketing as much as possible. If you are going to get your name, business, and brand out there and seen by your customers, you will need to place high importance on your marketing efforts. So, just what should this marketing plan include?

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Strategy Driven

MARCH 23, 2020

The cost of marketing for small businesses depends on many factors. Every small business should be allocating some of its resources to marketing, either digital or otherwise. Today, we’re going to talk about the cost of advertising for the average small business. The Cost of Advertising: Where to Put Your Money.

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Capgemini

JANUARY 19, 2022

Marketing becomes fast and responsive. To cope with this trend, companies rely more on marketing automation. Although in 2021 most of the CMO’s budget will continue to go into MarTech, 50% of CMOs believe such investments are ineffective because they don’t have the skills to run it, according to Forrester.

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TechCrunch

MAY 3, 2022

Toplyne just raised $15 million to help product-forward companies analyze their customers and figure out the best go-to-market strategies. Hiring top startup talent on a budget during the Great Resignation. Hiring top startup talent on a budget during the Great Resignation. The YC alum just raised $3 million to “print” steaks.

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TechCrunch

OCTOBER 21, 2021

She wanted to do something sporty for a career and “fell in love” with sponsorship marketing. Anand plans for expansion into new verticals, sales and marketing. Anand finds that local advertising benefits from sports sponsorships because athletes often stay in their hometowns.

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DataRobot

MAY 13, 2021

It is difficult to imagine the reaction of Don Draper, the chain-smoking protagonist of Mad Men , to today’s social-media advertising landscape. Where others saw a bunch of homemade videos, he saw a giant new advertising marketplace. The advertiser outlines the goals of a campaign. Not that it was easy getting to this point.

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TechCrunch

AUGUST 17, 2021

MOLOCO already serves mobile app developers in a wide range of industries, like gaming, social networking, e-commerce, ridesharing, food delivery and fintech, helping them turn their first-party user data into marketing, monetization and user acquisition campaigns. Beyond walled gardens.

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NeverFriday

MARCH 8, 2018

Haven’t posted about marketing in a while so here’s a good one: Someone spent thousands of dollars on buying things just to be able to post about them on Instagram. Collectible marketing, badges, gamification. It looks like the marketing around collecting badges and gamification works!

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Strategy Driven

SEPTEMBER 2, 2019

Digital marketing is slowly, but surely growing from a “nice to have” to a necessity. This is driving advertisers to adapt and form digital media strategies, but media practices from the offline world don’t translate well to the online world. Out with the Old. No Buyers, Only Specialists Here. No Buyers, Only Specialists Here.

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TechCrunch

NOVEMBER 17, 2021

Alex Simon, CEO, and Frankie Scerbo, CMO, got the idea for the Los Angeles-based startup three years ago after bonding over a love of spontaneous travel, but not finding enough options within their budget. Elude, a travel discovery mobile app, is a budget-first search engine that shows people how far their money will take them.

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KitelyTech

OCTOBER 3, 2022

The world of SaaS marketing is constantly changing. New trends and tactics for digital marketing SaaS solutions emerge with the shift in season, and best practices for digital marketing for SaaS from years past can no longer guarantee success in today’s market. Why is SaaS Marketing Important?

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Strategy Driven

DECEMBER 28, 2022

Undoubtedly, digital marketing techniques are ruling the technological space. Moreover, some of us believe that traditional marketing has lost its charm. As per the recent trends, the marketers clarified that the spending on traditional marketing techniques would increase by 3%. on traditional marketing.

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Strategy Driven

JULY 14, 2023

As we continue to sail on the digital wave, marketing strategies that were once considered the norm are continuously overhauled to keep up with the shifting consumer tastes and technological advances. Discover the top marketing trends shaping the future of today’s companies. So, how does blogging boost digital marketing success?

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Strategy Driven

FEBRUARY 13, 2024

When it comes to marketing your business, the first thing that will probably come to mind is the online space and digital marketing, such as when you use social media, post ads on websites, or even send out marketing emails. Read on to find out more.

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Perficient

MAY 23, 2023

These factors range from increased market competition to platform changes. Factor 1: Increased Competition A more competitive marketplace equals increased costs Increased competition often leads to higher bid prices as advertisers try to secure ad placements. Popularity often results in a higher return on investment for advertisers.

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TechCrunch

JANUARY 27, 2022

The data could help Parthean evolve to a platform that can offer consumers financial advice when they need it most, such as budgeting tips after a spend-heavy weekend or investment advice after a big crypto moment. “This overspending behavior highlights the user’s need to fix their spending habits by designing a budget.

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Strategy Driven

DECEMBER 11, 2022

As a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for.

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Altexsoft

JUNE 13, 2023

As a SaaS marketer, staying ahead of the curve is essential. In this article, we’ll cover the 12 most important SaaS marketing strategies for 2023. What Is SaaS Marketing? SaaS marketing is the strategies and tactics used to promote and sell Software as a Service (SaaS) products. Why Is SaaS Marketing Different?

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