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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. Enterprises Don’t Have Big Data, They Just Have Bad Data. The freemium marketing approach has become commonplace among B2C and B2B software providers alike.

Analytics 226
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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

But in the face of growing demands for privacy, businesses have the opportunity to overhaul their relationship with customer data to focus solely on first-party data and patterns of behavior.

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Stop guessing your KPIs; Varos shows e-commerce, SaaS companies how you compare to peers

TechCrunch

Customers connect their data, it is placed into various verticals and tagged in different ways. Users get a dashboard where they can compare to, for example, an apparel company spending $100,000 a month on digital marketing with average order values of a certain amount and get a graph of how that has moved over time.

Company 285
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Real estate CIOs drive deals with data

CIO

“We’ve been able to create some models that will analyze things like the listing comments and descriptions and tell you which properties are waterfront or not,” Wilhemy says, adding that such data gives its agents a competitive advantage by enabling them to reach out to a selective set of potential buyers first.

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Neuro-ID takes in fresh capital to combat fraud from all of our taps, types and swipes

TechCrunch

Much of our days are built around digital experiences, and companies are increasingly looking for ways to unlock conversion and optimize fraud screening. Today, a startup that has built a real-time behavioral analytics tool is announcing funding as it sees demand for its services increase. Neuro-ID’s human analytics dashboard.

Analytics 218
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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. to start Black Swan. . ”

Social 219
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Daily Crunch: Samsung erases the Note, starts new page with Galaxy S22 Ultra phablet

TechCrunch

Census now worth $630M : There appears to be no end to the software work that big data demands. Census just raised $60 million for what Ron Miller describes as “a data layer between business operations and a company’s data warehouse.” But hey, soon, right? Not a bit of it!

Hardware 227