Software vendors offer AI sales boost for retail at NRF show
CIO
JANUARY 15, 2024
But 2023’s rate of consumer spending growth is not necessarily sustainable in 2024, the NRF’s chief economist warned, so retailers may need all the help they can get. Its Dynamics 365 Customer Insights marketing analytics tool is also getting a generative AI makeover, with a new Copilot to help staff build and manage marketing campaigns.
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