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53 Questions Developers Should Ask Innovators

TechEmpower CTO

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” ” or “Are you developing for desktop, tablet, mobile, or all three?” The innovator/developer relationship needs to be a conversation.

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TechCrunch+ roundup: Attention metrics, growth through retention, cold-calling advice

TechCrunch

“Once you get investors, the story doesn’t matter; it’s all about the metrics, the numbers and the performance,” Bamberger said. Track and capture: Getting started with attention metrics. ” Track and capture: Getting started with attention metrics. .

Metrics 221
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The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives

Xebia

Introduction Among the sea of metrics, vanity numbers have often taken the spotlight, leaving many organizations lost in a world of misleading indicators and superficial gains. The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.)

Metrics 130
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TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey

TechCrunch

Blogs are a great example: Because they’re a cheap way to drive SEO, companies crank them out, then use KPIs like time on site, pages per session and social media likes to demonstrate how successful they’ve been. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P.

Metrics 203
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Social care SaaS maker Birdie tops up with $30M

TechCrunch

Birdie’s wider goal for the business is to use the data its platform is ingesting and structuring to power more personalized — and even preventative — healthcare for the social care sector, which remains drastically under-resourced versus the scale of demand for care services. Series A led by Index. . Series A led by Index.

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Quantum Metric raises $200M, now valued at over $1B, for its digital product design platform

TechCrunch

Quantum Metric , which provides a cloud-based service both to build digital products and then test and fix them in real time to improve how they work, sold by the company as Continuous Digital Product Design, has picked up $200 million in funding, a Series B round that values the company at more than $1 billion.

Metrics 257
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Social Media Metrics to Monitor to Improve Your Content Strategy

Strategy Driven

Social media has become an integral part of many businesses’ marketing strategies. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not.

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