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How and when to hire your first product manager

TechCrunch

Of these positions, product management might be one of the most elusive — and key — roles to fill. Product management might be one of the most elusive — and key — roles to fill. We spoke to startup founders and operators to get their thoughts about how and when they hired their first product manager.

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H1 2022 cybersecurity product-led growth market map

TechCrunch

Ross Haleliuk is a venture capitalist and head of product at LimaCharlie.io. Product-led growth is one of the most commonly discussed topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed in recent years. What’s pushing cybersecurity companies to adopt product-led growth?

Security 242
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5 questions startups should consider before making their first marketing hire

TechCrunch

Jamie Viggiano is the chief marketing officer at Fuel Capital , an early-stage venture capital firm investing in consumer, SaaS and infrastructure businesses. “Who should my first marketing hire be?” The nature of the marketing function has expanded significantly over the past two decades.

Marketing 273
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Romanian marketing expert Robert Katai explains how to get the most out of your content

TechCrunch

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. Based in Romania, Katai is known for his podcasts and speeches covering the gamut of content marketing.

Marketing 258
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Cracking the Code to Product Team Success: Data, Empathy, and Extraordinary Communication

Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Product management goes beyond product development; it involves nurturing a cohesive team. Nonetheless, by leveraging foresight and valuable insights, you can cultivate a thriving product management team that works together harmoniously to craft customer-centric products.

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VMware customers take wait-and-see approach amid Broadcom changes

CIO

When tech giant Broadcom acquired virtualization market leader VMware last October, it restructured licensing terms, laid off thousands of employees, and terminated partner agreements with resellers and service providers. Major market share One reason customers may be sticking around is because of VMware’s position in the market.

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Key elements of leadership and product management

Lead on Purpose

Most technology companies are comprised of people and teams that discover, define, design, develop and deliver products to the market. Their success depends largely on how well these teams work together to produce great products and services. This situation requires product managers to be leaders.