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10 ways to improve IT performance (without killing morale)

CIO

After all, in today’s rapid-paced business world, a creative, productive IT team is vital for staying ahead of the competition, increasing revenue, and becoming a market leader. To establish a high-performing IT culture, IT leaders must be able to push their teams to the limit without crippling morale.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). And we’re a performance agency; everything we do is based on results.

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

Perficient

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.

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Teach yourself growth marketing: Which metrics really matter?

TechCrunch

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. The answer is simple: Growth marketing. Booting up an email marketing campaign. Launching a paid acquisition channel.

Metrics 239
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100 Pipeline Plays: The Modern Sales Playbook

Meet your modern sales playbook - See how high-performing sales and marketing teams increase pipeline year-over-year. Use our proven data-driven plays to grow your pipeline and crush your revenue targets. Close more deals with these winning plays!

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Huawei Cloud named leader in emerging Asia-Pacific hybrid cloud market

CIO

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.

Cloud 246
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7 ways diversity and inclusion help teams perform better

CIO

And many of those campaigns seem, in retrospect, to have been little more than marketing. Politics — and even marketing — aside, there is no doubt that your teams should be diverse. What markets do you serve? What does the employment market look like in your industry? Not all of those efforts have been successful, though.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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The Forrester Wave™: AI/ML Platforms: Vendor Strategy, Market Presence, and Capabilities Overview

The Forrester Wave™ evaluates Leaders, Strong Performers, Contenders, and Challengers. While it doesn’t represent the entire vendor landscape, the report is an assessment of the top vendors in the market.

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Zeroing in on Cloud Technical Risk for Targeted Customer Impact

Yet keeping all the moving parts of cloud running right – especially in a fast-moving, competitive market – can cause conflict between technical and business objectives.

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How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

He’ll also cover the various other ways that King uses analytics across their entire company, from finance to performance marketing. Taking a "human approach" to creating an organization wide data culture. Come learn to crush analytics with King. September 11, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

To enable your team to perform at its best and increase sales efficiency, it’s important that you give them the training, knowledge and tools that they need to be successful. A great sales team starts with a manager who’s a great coach. You can manage activities and processes but people need to be guided to reach their full potential.