After 30 years, ‘Crossing the Chasm’ is due for a refresh
TechCrunch
JUNE 10, 2021
When I was at Open Market in the 1990s, our CEO gave out the recently published book “ Crossing the Chasm ” to the executive team and told us to read it to gain insight into why we had hit a speed bump in our scaling. Despite our exuberant optimism, we keep getting the potential market size wrong. The reason?
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