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7 ways diversity and inclusion help teams perform better

CIO

Diversity, equity, and inclusion have become important social issues. And many of those campaigns seem, in retrospect, to have been little more than marketing. Politics — and even marketing — aside, there is no doubt that your teams should be diverse. Here are seven ways that diversity makes your teams better.

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Sellscale uses generative AI to create better marketing emails

TechCrunch

Everyone who has email knows what a canned marketing email sounds like (and has probably deleted tons of them). For sales development representatives, automated emails are necessary to create the volume of outbound inquiries they need to get a decent number of leads. last name]” instead of their first name.

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8 ways IT can help supercharge your sales team

CIO

Building sales requires a well-equipped sales team, and in today’s digital world, that means IT must become a strong support partner. Is your IT organization doing all it can to help sales team members build and retain customers? It requires a deep commitment to frequent, clear communication and coordination on mutual goals.

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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.

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Indonesian social commerce app KitaBeli gets $10M led by Go Ventures

TechCrunch

Indonesian social commerce app KitaBeli’s team, including founders Prateek Chaturvedi (seated, right front row and Ivana Medea Tjandra (center front row). KitaBeli , an Indonesian social commerce app for group buying, announced today it has raised a $10 million Series A.

Social 201
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Better.com’s public market debut was Miserable.com

TechCrunch

Better.com finally went public The biggest fintech news of the week centered around Better.com’s no good, very bad public market debut. But I’m not sure anyone expected it to be hovering at a share price that gave Better.com a market cap of just $19.14 This is a company that two years ago had planned to go public at a $7.7

Marketing 227
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8 data strategy mistakes to avoid

CIO

Undervaluing unstructured data Much of the data organizations accumulate is unstructured, whether it’s text, video, audio, social media, images, or other formats. These information resources can hold enormous value for enterprises , enabling them to gain new insights about customers and market trends.

Strategy 334