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A changing market landscape requires constant evolution: Our mission for VMware customers

CIO

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

Marketing 260
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7 cloud market trends and how they will impact IT

CIO

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

Trends 362
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Taking advantage of Latin America’s market downturn

TechCrunch

Latin American venture capital and growth investments through 2018 had averaged less than $2 billion per year. Great companies like Nubank, Inter, Gympass, Quinto Andar and several others were in their early innings at the time, but the market dislocation did not last long. Share on Twitter.

Marketing 238
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Despite creaky markets, European edtech is showing its resilience

TechCrunch

Given the circumstances, it’s hardly surprising that public markets are creaking and only niche sectors remain either unaffected or in a marginally positive position. The report primarily focuses on investment activity in Europe but is contextualized with what we are seeing in other markets. These are turbulent times.

Marketing 224
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How King Crushes New Product Development using Data-Driven Insights

Speaker: Ian Thompson, Head of Business Intelligence at King, and Zara Wells, Strategic Customer Success Manager at Looker

He’ll also cover the various other ways that King uses analytics across their entire company, from finance to performance marketing. September 11, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT Taking a "human approach" to creating an organization wide data culture. Come learn to crush analytics with King.

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How To Master Market Segmentation

Crunchbase News

By Tracy Young In go-to-market organizations, segmentation underpins strategic decision-making, influencing how markets are approached, internal organization, product development and resource allocation. How it works Unified market understanding aligns the entire company, facilitating progress.

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SoftBank-backed Socar, South Korea’s largest car-sharing startup, tumbles on market debut

TechCrunch

Socar , South Korea’s largest car-sharing startup, tumbled in its Seoul stock market debut Monday even after pricing shares below the bottom end of a marketed range. Socar’s debut comes amid a sluggish period in the IPO market in South Korea that has prompted a series of Korean companies to delay their listing plans.

Marketing 245
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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Salesforce is one of the most powerful tools out there for sales and marketing professionals, but it can get unwieldy at times, and trying to figure out how to make someone else’s solution fit your own can be daunting. August 2nd 2018, 11 AM PST, 2 PM EST, 7 PM GMT This is where Steve Molis comes in. The Greatest Formula Ever Written.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. August 30th 2018, 11 AM PST, 2 PM EST, 7 PM GMT. Fortunately, Steve Benson is here to help you create that approach.

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Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing. October 25th 2018, 11 AM PST, 2 PM EST, 7 PM GMT. One way we can keep our relevance is by continuing to look for ways we can add context throughout the sales process.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.

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Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices. August 7, 2018 11:00 AM PDT, 2:00 PM EST, 6:00 PM GMT In this webinar, we'll cover: Best BI practices from Mark43 and Looker. How efficient intelligence and analytics will benefit your users.

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Build Actionable Dashboards to Drive Your Business

Speaker: Jim O'Leary, VP of Product Management, and Brian Elmi, Director of Product Management, NTENT

How to define success metrics for new initiatives (product, marketing, etc) that align with your business needs. January 17, 2018 11:00 AM PST, 2:00 PM EST, 7:00 BST How to democratize data so that all teams in an organization can benefit from it. How to instrument your products to measure direct effect on business outcomes.