article thumbnail

Scrum for Digital Marketing – Control the Chaos and Deliver Value

Agile Alliance

The post Scrum for Digital Marketing – Control the Chaos and Deliver Value first appeared on Agile Alliance. Radical disruption and social media go hand in hand, yet with things moving so quickly, there is a constant need to inspect, learn and change.

article thumbnail

B2B Digital Marketing:  5 Cost-Conscious Ways to Improve Your Demand Generation

IDC

Explore IDC's Content Marketing Services to stay agile and informed in the dynamic tech market. Discover five strategies for successful b2b demand generation and enduring customer relationships in 2024.

B2B 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Scrum for Digital Marketing—Control the Chaos and Deliver Value

Agile Alliance

(..)

article thumbnail

For British agency Ascendant, growth marketing is much more than a set of tactics

TechCrunch

Growth marketing is often misconceived as a set of tactics when it’s much more: It is a process that startups need to put in place in their early days that will scale as their customer base and internal teams grow. ” (If you too have growth marketers to recommend, please fill out the survey !). If you are in the U.K.,

Marketing 247
article thumbnail

Customer Data 360: Perspectives from Marketing Leaders

Perficient

Recently, Perficient hosted a roundtable discussion with marketing leaders from some of the top organizations from various industries. As CRM software expanded into vast data management platforms encompassing marketing, sales, and service, it lost its initial focus.

article thumbnail

Leveraging Standardization and Automation to Facilitate DevOps Testing in Multi-Code Environments

CIO

By Milan Shetti, CEO Rocket Software In today’s volatile markets, agile and adaptable business operations have become a necessity to keep up with constantly evolving customer and industry demands. Businesses that standardize processes and utilize automation throughout testing will set their teams up for success.

article thumbnail

Top 10 Insights from HCIC 2023 for Healthcare Marketing Leaders

Perficient

People love superlatives In an HCIC keynote session, John Youshaei, Forbes writer and former marketing lead at YouTube and Instagram, explored core principles of writing for a consumer audience, especially on social channels. So, without further adieu, here are our top insights from HCIC 2023. 1.