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Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage

TechCrunch

Digital House , a Buenos Aires-based edtech focused on developing tech talent through immersive remote courses, announced today it has raised more than $50 million in new funding. The company projects that more than 43,000 will take courses via its platform in 2021. How nontechnical talent can break into deep tech.

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BrainStation Launches Digital Marketing Diploma Program

BrainStation Technology

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Without clear goals in mind, it’ll be more difficult to design marketing strategies that work. Here is a complete guide on how to set and achieve marketing objectives.

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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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How Ward van Gasteren thinks about growth hacking today

TechCrunch

Marketeers should be there to continue where the growth hackers left off: build out those strategies, maintain customer engagement and keep tactics fresh and relevant.”. When do you think clients should invest in the beginner growth hacking course you offer on your website rather than investing in working with you directly?

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Digital marketing operations – where everybody knows your name

Capgemini

The best way to do this is to bring together people, processes, and marketing technology across your organization, removing obstacles to create what we at Capgemini call the Frictionless Enterprise. Based on this understanding, we see marketing as an ecosystem. But of course, it’s not really about these numbers.

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Black Swan analyzes social media to predict which products will be successful

TechCrunch

Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches. Prior to co-founding Black Swan, King was a technical director at creative agency Digital Jigsaw.

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