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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Without clear goals in mind, it’ll be more difficult to design marketing strategies that work. Here is a complete guide on how to set and achieve marketing objectives.

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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

The answers and advice we received were as varied as the people we polled, but nearly all of them indicated that learning — e.g., analytics training, getting started with AI tools, etc. — Should growth marketers plan to become more technical in the coming year? They know how to get to what they want (information included) faster.

Marketing 324
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How to Increase Shopify Sales & Boost Conversion Quickly

KitelyTech

But from there, getting your business to really take off comes down to marketing strategy. Is your product line impressive enough to compete with market equivalents? How are you driving traffic to your website? For most of these businesses, failure is a result of bad market strategy—or worse, no market strategy at all.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives. Adding depth to their profile, today’s CMOs should also strongly understand consumer behavior analytics, customer experience management, and digital automation platforms.

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7 Reasons Why You Can’t Do It Yourself

Strategy Driven

The real question you want to ask is not which tool can plan your digital strategy on your behalf, but which expert can you trust with the job. If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert.

UI/UX 52
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3 Tactics to Leverage Analytics in Your Marketing

Strategy Driven

Below, I’ll take you through three tactics to leverage analytics in your marketing strategy. This advancement holds significant influence not only over our daily lives but over marketing strategies as well. With such variety, tools like Google Analytics often fail to give a complete picture of how this takes place.