article thumbnail

The death of identity: Knowing your customer in the age of data privacy

TechCrunch

Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. This enabled the creation of data profiles, which have been leveraged to deliver personalized experiences that resonate through relevance and context.

article thumbnail

What are decision support systems? Sifting data for better business decisions

CIO

Bayer Crop Science has applied analytics and decision-support to every element of its business, including the creation of “virtual factories” to perform “what-if” analyses at its corn manufacturing sites. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

System 317
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Make the Move to Google Analytics 4 (GA4)

Perficient

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Why Migrate to Google Analytics 4?

article thumbnail

Real estate CIOs drive deals with data

CIO

And the crew is using AWS SageMaker machine learning (ML) to give its agents the best local leads and prospective buyers. The third application is its consumer-facing digital platform, called kw.com, which can be customized and be made available through franchise owner branded sites linking agents to local customers.

article thumbnail

Customer Churn Prediction for Subscription Businesses Using Machine Learning: Main Approaches and Models

Altexsoft

We’ll discuss collecting data about client relationship with a brand, characteristics of customer behavior that correlate the most with churn, and explore the logic behind selecting the best-performing machine learning models. Identifying at-risk customers with machine learning: problem-solving at a glance.

article thumbnail

Voyantis emerges from stealth to predict customer lifetime value

TechCrunch

.” Wiesenberg previously co-launched over-the-top tech provider Tvinci and Frido Communication, a digital marketing boutique. This meta-algorithm is what creates the secret sauce, connecting the business impact with the ‘dry’ machine-learning mathematical formulation.”

article thumbnail

11 Most Effective Data Analytics Tools For 2020

Altexsoft

The only way to exploit huge information bases is to use data analytics platforms. The Internet is packed with hundreds of options, so our goal is to help you out by presenting the 11 most effective data analytics tools for 2020. Data Analytics Definition, Stats, and Benefits. A wide range of data visualization solutions.